Milly Gaines
Santa Clarita Diet, a Netflix original horror-comedy series, was created by Victor Fresco and starred Drew Barrymore and Timothy Olyphant as husband-and-wife realtors. The show received positive reviews from critics, with Rotten Tomatoes reporting an approval rating of 78% for season 1 and 89% for season 2. Despite its popularity, Netflix cancelled the show after three seasons, leaving fans disappointed and wanting more. While there are no official numbers on how many viewers watched the show, Parrot Analytics found that the audience demand for Santa Clarita Diet was 5.5 times the demand for the average TV series in the US in the last 30 days, indicating that it had a significant following.
| Characteristics | Values |
|---|---|
| Number of seasons | 3 |
| Number of episodes | 30 |
| Length of each episode | 30 minutes |
| Genre | Horror sitcom, comedy |
| Streaming platform | Netflix |
| Premiere date | February 3, 2017 |
| Audience demand in the US | 5.5 times the demand of the average TV series |
| Worldwide audience demand | Good |
| Audience demand in the mystery genre | 92.2nd percentile |
| Rotten Tomatoes score (season 1) | 78% |
| Rotten Tomatoes score (season 2) | 89% |
| Metacritic score (season 1) | 67 out of 100 |
| IMDb rating | 7.7/10 |
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Critical reception
Santa Clarita Diet, a Netflix original series, received generally positive reviews from critics. The first season received positive reviews, with an approval rating of 78% on Rotten Tomatoes and a score of 67 out of 100 on Metacritic. The critical consensus on Rotten Tomatoes described the show as having "an excellent cast, frequent laughs, and an engaging premise", but noted that "the level of gore might not be to everyone's taste".
The second season also received positive reviews, with an approval rating of 89% on Rotten Tomatoes and an average rating of 7.85/10. The critical consensus praised the show for its "non-stop comedic gore and a big heart that bleeds – profusely – for its lovable characters".
The third season was well-received, with critics describing it as a "generous meal of entrails, morbid humour, and a touching affirmation of marital love". Barrymore and Olyphant's chemistry was highlighted as "pitch-perfect", enhancing each "blood-soaked installment".
Despite the generally positive critical reception, Santa Clarita Diet faced criticism for its advertising in Germany. In February 2017, Netflix promoted the show with posters depicting a human finger sliced up like a currywurst, a popular German fast food dish. The German Advertising Council received over 50 complaints about the posters glorifying violence and inducing fear in children.
Parrot Analytics reported that Santa Clarita Diet had good worldwide audience demand, with demand in the United States being 5.5 times higher than the average TV series. The show ranked at the 92.2nd percentile in the mystery genre, indicating strong performance within its genre.
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Audience demand
The first season, which premiered on Netflix in February 2017, received an approval rating of 78% on Rotten Tomatoes and a score of 67 out of 100 on Metacritic, indicating "generally favourable reviews". The second season, which premiered in March 2018, improved on this, with an approval rating of 89% and an average rating of 7.85/10 on Rotten Tomatoes.
Parrot Analytics reported that the show's audience demand in the United States was good, ranking at the 92.2nd percentile in the mystery genre. The show's "travelability" was deemed okay, while its worldwide audience demand was considered good. On a rolling 30-day average basis, TV demand in the United States decreased by -5.7% compared to the preceding 30 days. However, this was still the show's home market, and its travelability was 100%.
The show's popularity can also be seen in the reactions of fans to its cancellation by Netflix after three seasons. Many expressed their disappointment and desire for a proper conclusion, with some even suggesting a Netflix original movie to wrap up the story.
Overall, *Santa Clarita Diet* had strong audience demand, with its unique premise, engaging cast, and blend of horror and comedy appealing to viewers worldwide.
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Advertising
One notable example of controversial advertising for "Santa Clarita Diet" occurred in Germany. In February 2017, Netflix promoted the show with posters depicting a human finger sliced up like a currywurst, a popular German fast food dish. This ad campaign sparked criticism, with the German Advertising Council receiving over 50 complaints that the advertising glorified violence and induced fear, especially in children. This incident highlighted the challenge of promoting a show with graphic content in a way that balances intrigue and tastefulness.
To navigate this challenge, advertisers could consider emphasising the show's positive reception and unique blend of genres. The first season received generally positive reviews, with an approval rating of 78% on Rotten Tomatoes and "generally favourable reviews" on Metacritic. By highlighting the critical acclaim and the show's engaging premise, advertisers can attract viewers who are intrigued by the combination of horror and comedy.
Additionally, leveraging data analytics can help optimise release strategies and target untapped audiences. Parrot Analytics found that the audience demand for "Santa Clarita Diet" was 5.5 times the demand for the average TV series in the United States. By understanding the show's performance within its genre and mapping local white spaces, advertisers can develop more effective marketing strategies to retain and acquire viewers.
Given the show's unique premise and audience demand, advertisers should focus on creating campaigns that balance the show's dark humour and gore while emphasising its positive reception and genre-bending appeal. By learning from past controversies and utilising data-driven insights, advertisers can navigate the challenges of promoting a show like "Santa Clarita Diet" effectively and reach the right audiences.
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Gore and violence
Santa Clarita Diet is an American horror-comedy series created by Victor Fresco for Netflix. The show centres on a husband-and-wife real estate team, Joel and Sheila Hammond, whose lives take a dark turn when Sheila becomes a zombie and starts craving human flesh.
The show's unique blend of gore and humour has been a key part of its appeal, with critics describing it as "pseudo-gore" and "comedic gore". However, the level of gore has also been a point of contention for some viewers, with some finding it too extreme.
The show's makeup effects designer, Christien Tinsley, is known for creating the show's horrifically realistic gore. One of the biggest challenges for Tinsley was finding a way to make it look like the character of Sheila, played by Drew Barrymore, was eating human flesh. As Barrymore is a vegetarian, the props team crafted what was essentially a foot-shaped gummy bear for her to gnaw on, using various colourings and candy pigments to achieve a disturbingly realistic effect.
The show's advertising has also sparked controversy. In February 2017, Netflix promoted the show in Germany with posters depicting a human finger sliced up like a currywurst, a popular German fast food dish. The campaign received over 50 complaints, with critics saying it glorified violence and induced fear in children. As a result, Netflix ended the campaign and removed the posters.
Despite the mixed reactions to the gore, Santa Clarita Diet has developed a dedicated fan base, with some praising the show's ability to blend humour and horror. The show has received generally positive reviews from critics, with the first season holding a 78% approval rating on Rotten Tomatoes and a score of 67 out of 100 on Metacritic. The second season also received positive reviews, with an 89% approval rating on Rotten Tomatoes.
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Cancellation
Santa Clarita Diet, an American horror-comedy sitcom created by Victor Fresco, premiered on Netflix on February 3, 2017. The series stars Drew Barrymore and Timothy Olyphant as a married couple, Sheila and Joel Hammond, whose lives take a dark turn when Sheila dies and comes back as a zombie with a craving for human flesh. The show received positive reviews from critics, with the first season holding a 78% approval rating on Rotten Tomatoes and a score of 67 out of 100 on Metacritic. The second season was also well-received, with an 89% approval rating on Rotten Tomatoes. Parrot Analytics found that the show's audience demand in the United States was good, and it ranked at the 92.2nd percentile in the mystery genre.
Despite its positive reception, Netflix cancelled Santa Clarita Diet after three seasons, with the final season airing in 2019. The cancellation came as a surprise to many fans, who took to Reddit to express their disappointment and call for a proper conclusion to the series. Some viewers even felt guilty for not watching the show sooner, wondering if their viewership could have made a difference in the show's renewal chances. The show's cancellation is often attributed to cost over return, a common reason for the premature ending of many shows.
Santa Clarita Diet faced some controversy in its advertising choices. In February 2017, Netflix promoted the show in Germany with posters depicting a human finger sliced up like currywurst, a popular German fast food dish. The German Advertising Council received more than 50 complaints that the advertising glorified violence and induced fear in children. As a result, the complaints were forwarded to Netflix for further action.
While the show had its fair share of fans, the graphic content and gore were not to everyone's taste. Some viewers found it challenging to stomach the blood and violence, despite enjoying the show's comedic elements and the performances of the lead actors. This mixed response may have contributed to the show's cancellation, as it struggled to find a broad audience beyond its dedicated fanbase.
Despite its cancellation, Santa Clarita Diet remains a unique and memorable entry in the horror-comedy genre, blending dark humour with a touching portrayal of marital love. The show's unexpected cancellation highlights the challenges of creating and sustaining a successful television series, even in the era of streaming and on-demand viewing.
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Frequently asked questions
Parrot Analytics found that the audience demand for Santa Clarita Diet was 5.5 times the demand of the average TV series in the United States in the last 30 days. 8.6% of all shows in this market have this level of demand.
There were 3 seasons of Santa Clarita Diet.
Santa Clarita Diet is an American horror sitcom about a husband and wife real estate team, Joel and Sheila Hammond, whose lives change dramatically when Sheila becomes a zombie.
Santa Clarita Diet starred Drew Barrymore and Timothy Olyphant.
