Keto Bread Options At Subway: Where To Find Them

Subway has been testing a new low-carb bread option, Hero Bread, which has the backing of seven-time Super Bowl champion Tom Brady. Hero Bread is now available in over 1,600 Subway locations across the US, including New York City, San Diego, Portland, and Salt Lake City. The bread, which has the same taste and texture as regular bread, contains one gram of net carbohydrates, 0 grams of sugar, 12 grams of protein, 26 grams of fiber, and only 100 calories in a six-inch sub roll.

Subway's Hero Bread™ nutritional value

Subway has expanded its menu to include Hero Bread™, a one-net-carb bread option. This low-carb bread is now available in over 1,600 Subway locations across the United States, including major cities like New York, San Diego, Atlanta, and San Francisco.

Hero Bread™ is a product of food technology company Hero Labs, Inc. (“Hero”), a San Francisco-based food tech startup. The company was founded by Cole Glass, who, due to severe food allergies, wanted to create an innovative, low-carb, and nutritious bread option. Hero Bread™ contains zero to one net carb per serving, 0g of sugar, 100 calories, and 12g of protein in a 6-inch serving size. The bread also has 26g of fiber, delivering the signature flavor that Subway fans know and love, but with added nutritional benefits.

The introduction of Hero Bread™ to Subway's menu is a significant step in the company's culinary innovation and menu evolution. It provides a great-tasting, better-for-you option for health-conscious consumers who want to make more nutritious choices without compromising on taste. With Hero Bread™, Subway® is revolutionizing the way consumers enjoy their sandwiches, offering the same look, taste, and texture as regular bread but with reduced carbohydrates and increased protein content.

Hero Bread™ is currently available in select Subway® locations, and the company plans to expand its availability to more markets. Consumers can visit www.hero.co to find Hero Bread™ at a Subway® restaurant near them or to purchase it online.

Hero Bread™ availability in Subway restaurants

Subway® restaurants have partnered with food tech company Hero to introduce Hero Bread™, the first bread in the quick-service industry to have an extremely low carb count. Hero Bread™ sandwich rolls are available in select Subway® locations across the United States.

Initial Testing

In October 2021, Subway® began testing Hero Bread™ in select markets across the country as part of its culinary innovation and menu evolution. The test markets included Colorado Springs, Colorado; Boise, Idaho; Des Moines, Iowa; and Savannah, Georgia. This initial testing phase allowed Subway® to gather feedback from customers and make any necessary adjustments before expanding the availability of Hero Bread™.

Expanded Availability

Starting in June 2022, Hero Bread™ became available in more than 1,600 Subway® locations across the United States. The expanded markets included New York City Metro, The Bay Area, San Diego, Atlanta, Portland (OR and ME), Medford, Boise, and Salt Lake City. With this expansion, Subway® brought Hero Bread™ to a wider audience, offering a bread option with superior nutritional benefits without compromising on taste.

Future Plans

Subway® has expressed interest in continuing to introduce Hero Bread™ in more locations across the country. The company understands the importance of providing a variety of bread options to meet the diverse needs and preferences of its customers. By partnering with Hero, Subway® is well-positioned to meet the growing demand for low-carb, high-protein bread choices.

To find the latest information on Hero Bread™ availability in Subway® restaurants, customers can visit the Hero website at www.hero.co. This website also provides the option to purchase Hero Bread™ online for those who want to enjoy it at home.

Tom Brady's involvement with Hero Bread™

Subway® restaurants announced a new product test in partnership with food tech startup Hero Labs, Inc. ("Hero") in October 2021. The company introduced Hero Bread™ sandwich rolls, a one-net-carb bread option, to select markets across the country. The product launch was supported by seven-time Super Bowl champion and Hero Labs investor, Tom Brady, who shared a clip on social media of him enjoying a Subway sandwich made with Hero Bread.

The partnership between Tom Brady and Hero Bread™ has been mutually beneficial. Brady's endorsement has likely contributed to the success of the brand, with Hero Bread™ raising $15 million in a Series B financing round and expanding its distribution to about 2,300 retail stores. In return, Hero Bread™ has provided Brady with a bread option that aligns with his health and fitness goals, allowing him to enjoy sandwiches without the negative consequences of traditional, carb-heavy bread.

The collaboration between Tom Brady and Hero Bread™ showcases a successful example of celebrity endorsement and brand ambassadorship. By leveraging Brady's reputation and influence, Hero Bread™ has gained exposure and credibility, solidifying its place in the market and attracting investors. For Brady, the partnership has provided a platform to promote his health and wellness philosophy while also enjoying the bread-based foods he loves without compromising his nutritional goals.

The creation of Hero Bread™

Hero Bread™ is the brainchild of Cole Glass, the founder and CEO of Hero Labs, Inc. ("Hero"), a San Francisco-based food tech startup. The idea for Hero Bread™ was born out of Cole Glass's personal struggle with severe food allergies, which left him unable to enjoy bread. With a passion for baking and a desire to disrupt the baking industry, Glass set out to create a bread that was not only delicious but also offered nutritional benefits. Thus, Hero Bread™ was created with the mission to break bread and remake the traditionally empty-calorie staple into a delicious and nutrient-rich food.

Hero Bread™ products are designed to look, taste, and feel like regular bread while providing superior nutrition. Each 6-inch Hero Bread™ sandwich roll contains just one gram of net carbohydrate, 0 grams of sugar, 12 grams of protein, 26 grams of fiber, and only 100 calories. This innovative bread option delivers the signature flavor that Subway® fans know and love, now with added nutritional benefits.

The development of Hero Bread™ involved a successful partnership between Hero Labs, Inc. and Subway®. In October 2021, Subway® announced that it would be the first quick-service restaurant brand to offer a one-net-carb bread option for its guests. The initial test launch of Hero Bread™ sandwich rolls took place in four cities across the United States: Savannah, Georgia; Des Moines, Iowa; Colorado Springs, Colorado; and Boise, Idaho. The limited-time offering allowed Subway® to gather feedback and gauge customer interest before expanding to more locations.

The response to Hero Bread™ has been overwhelmingly positive, with many praising the bread's taste and nutritional profile. However, some experts have raised concerns about the use of modified wheat starch as the primary ingredient. Trista Best, a registered dietitian, warns that modified wheat starch provides almost no nutritional value and is commonly found in processed and low-carbohydrate foods. Nonetheless, Hero Bread™ presents a beneficial option for individuals watching their blood sugar or following a low-carbohydrate diet, such as the Ketogenic Diet.

Following the successful test launch, Hero Bread™ expanded its availability to over 1,600 Subway® restaurant locations across the United States. As of June 2022, customers in cities like New York City, San Diego, Portland, and Salt Lake City can enjoy their favorite Subway® sandwiches on Hero Bread™. The partnership between Hero Labs, Inc. and Subway® continues to revolutionize the way consumers enjoy sandwiches, offering a delicious and nutritious alternative to traditional bread options.

Hero Bread™ ingredients and health concerns

Subway® restaurants announced it is the first quick-service restaurant brand to offer a one-net-carb bread option for guests. This is part of a new product test in partnership with food tech startup Hero Labs, Inc. With just one gram of net carbohydrates, 0 grams of sugar, 12 grams of protein, 26 grams of fiber, and only 100 calories in a six-inch sub roll, Hero Bread™ sandwich rolls deliver the signature flavor fans love, with added nutritional benefits.

Subway's test of Hero Bread in select markets across the country is a continuation of the culinary innovation and menu evolution that began with the Eat Fresh Refresh™ in July. This multiyear transformation journey is elevating the entire guest experience and delivering more of what fans love about Subway – better choices and craveable flavor.

The Hero Bread™ Crafted Collection includes the Hero Cheddar Biscuit, Hero Flour Tortillas, Hero Classic White Bread, Hero Classic Burger Buns, and Hero Classic Hot Dog Buns. The collection offers a range of options for those seeking low-net-carb alternatives to traditional baked goods.

While the introduction of Hero Bread™ at Subway provides a low-carb option for customers, it is important to consider the overall nutritional value and potential health concerns. Some people on the Ketogenic Diet or keto diet may question the high fiber content, with 26 grams of fiber in a six-inch sub roll. Additionally, as with any highly processed product, it is worth considering the potential impact on ketosis and overall health.

Hero Labs, Inc. emphasizes enjoying food without negative consequences and believes in breaking bread, remaking traditionally empty-calorie staples into delicious, nutrient-rich foods. However, some individuals may prefer to prioritize natural, whole foods and limit their consumption of highly processed products, even if they are marketed as keto-friendly.

Frequently asked questions