Leena Watts
In 2020, a Facebook post sparked concerns that PepsiCo would be discontinuing Mountain Dew due to health concerns. The post, which featured an image of a Mountain Dew bottle, included a statement from PepsiCo's Chief Product Officer, Niwrad Eiknarf, stating that production would cease on June 31, 2020, due to evidence of adverse health effects associated with long-term consumption. However, PepsiCo quickly refuted these claims, confirming that they had released no such press releases and that Eiknarf was a fictional character. While there were no plans to discontinue Mountain Dew as a product line, some sources indicate that certain flavors, such as Throwback, Pitch Black, and White Out, have been discontinued or limited to specific regions.
| Characteristics | Values |
|---|---|
| Date of the claim | February 29, 2020 |
| Source of the claim | Facebook post |
| Claim | PepsiCo will discontinue Mountain Dew due to health concerns |
| Date of discontinuation | June 31, 2020 |
| Spokesperson | Niwrad Eiknarf, CPO of PepsiCo |
| Fact | There is no CPO position at PepsiCo |
| Fact | PepsiCo released a zero-sugar version of Mountain Dew in January 2020 |
| Fact | PepsiCo confirmed with Reuters that the claim is false |
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What You'll Learn
PepsiCo has denied rumours of discontinuing Mountain Dew
PepsiCo has denied rumours that it will discontinue its Mountain Dew product line. In 2020, a Facebook post went viral, sharing an image of a Mountain Dew bottle and a statement from PepsiCo Chief Product Officer Niwrad Eiknarf, which claimed that the company would stop selling Mountain Dew due to health concerns. However, PepsiCo confirmed with Reuters that this claim is false. A spokeswoman for the company told the Daily Caller that the claim was "not true whatsoever".
The original Facebook post, which was flagged as part of Facebook’s efforts to combat misinformation, included several inaccuracies. Firstly, the position of Chief Product Officer does not exist at PepsiCo, and the name Niwrad Eiknarf is likely a fictional creation, as it is simply the name "Dan Airey" spelled backwards. Additionally, the date provided for the discontinuation of Mountain Dew, June 31st, 2020, is also incorrect, as June only has 30 days.
While PepsiCo has discontinued certain flavours of Mountain Dew, such as Pitch Black and White Out, in certain areas, there is no indication that the company plans to discontinue the entire product line. In fact, in January 2020, the company released a zero-sugar version of Mountain Dew, indicating an ongoing commitment to the product line.
So, for now, fans of Mountain Dew can rest assured that the product will remain on shelves, despite the false claims circulating on social media.
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A Facebook post claimed Mountain Dew would be discontinued over health concerns
A Facebook post claimed that PepsiCo would discontinue Mountain Dew due to health concerns. The post, which was flagged as part of Facebook's efforts to combat misinformation, included an image of a Mountain Dew bottle and a statement attributed to PepsiCo Chief Product Officer Niwrad Eiknarf. The statement claimed that due to increasing evidence of adverse health effects from long-term consumption, PepsiCo had decided to halt Mountain Dew production by June 31, 2020. However, this claim was quickly debunked by fact-checking organizations and PepsiCo itself, which confirmed that it had not released any such statement and that the post was false.
The Facebook post sparked concern among Mountain Dew fans, who were worried about the potential discontinuation of their favorite drink. Some people even shared their memories associated with the drink, such as a user on Reddit who posted about the fond memories of Pitch Black with their stepdad. However, they can rest easy knowing that Mountain Dew is not going away due to health concerns.
While Mountain Dew as a whole is not being discontinued, it is worth noting that PepsiCo has discontinued or limited the availability of certain Mountain Dew flavors over the years. For example, in 2019, some users on Reddit reported that flavors like Pitch Black, White Out, and Throwback were being discontinued or made exclusive to certain areas. These decisions were likely based on sales performance and regional preferences, as some flavors performed better in certain regions than others.
It is important to remember that while Mountain Dew has not been discontinued due to health concerns, consuming any beverage in excessive amounts can have negative health consequences. It is always advisable to practice moderation and make informed choices about the products we consume to maintain a balanced and healthy lifestyle.
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Mountain Dew KickStart line was cut due to poor sales
There is no evidence that Diet Mountain Dew is being discontinued. However, according to a Reddit post, the Mountain Dew KickStart line was cut down to five flavors due to poor sales. The discontinued flavors include Blueberry Pomegranate, Mango Lime, Raspberry Citrus, and Original Dew Kickstart. The remaining flavors are Fruit Punch, Orange Citrus, Pineapple Orange Mango, Grape, and Black Cherry.
A Pepsi customer service representative stated that the discontinuation of certain Kickstart flavors was to promote their new product, Mountain Dew Rise. Interestingly, the Rise product line includes Blueberry Pomegranate, which was one of the discontinued Kickstart flavors. This suggests that PepsiCo may be repackaging and rebranding certain flavors to boost sales.
It is worth noting that the information on Reddit may not be entirely accurate or up-to-date, and it is always a good idea to refer to official sources for the most reliable information. Additionally, a Facebook post claiming that PepsiCo was discontinuing Mountain Dew due to health concerns was flagged as false news and misinformation.
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Mountain Dew Pitch Black and White Out have been discontinued
Mountain Dew Pitch Black and White Out have indeed been discontinued. Pitch Black was first released for a limited time during the Halloween season in 2004. It was later brought back for several limited-time releases and became a "permanent" flavor until 2021. Since then, Pitch Black has only been available as a Franchise Exclusive flavor at select gas stations.
White Out, on the other hand, was also discontinued after winning a vote to become a permanent flavor. Both flavors are no longer in production, but Mountain Dew often brings back discontinued flavors for limited-time releases, so it is possible that Pitch Black and White Out may return in the future.
As of 2025, Mountain Dew Real Sugar in glass bottles is still being produced on the East Coast, while Caffeine-Free Diet Mountain Dew and Code Red Zero Sugar are available in certain regions. Game Fuel (Citrus Cherry) also returns annually for a limited time.
Mountain Dew Pitch Black is currently available at select gas stations, including 7-Eleven, Speedway, and Stripes. It is also available for purchase online through retailers like Amazon and Walmart, although stock may vary.
While there were rumors that PepsiCo would discontinue Mountain Dew due to health concerns, these were proven to be false. PepsiCo, the parent company of Mountain Dew, has not made any official announcements regarding the discontinuation of Diet Mountain Dew or any other Mountain Dew products.
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Throwback is limited to certain stores
There were rumours circulating in 2019 that Throwback Mountain Dew was being discontinued. However, this does not seem to be the case. While Mountain Dew Pitch Black and White Out have been discontinued, Throwback is still available in certain stores. One source states that KickStart will be cut by 2020, and that Pitch Black, White Out, and Live Wire will be exclusive to certain areas, varying across East Coast states, excluding Florida and Maine.
In 2020, rumours spread on Facebook that PepsiCo would discontinue Mountain Dew due to health concerns. The post included an image of a Mountain Dew bottle and a statement from PepsiCo Chief Product Officer Niwrad Eiknarf, which was flagged as part of Facebook’s efforts to combat false news. PepsiCo confirmed with Reuters that the claim is false, and there were no press releases mentioning anything about their Mountain Dew product being discontinued. In fact, PepsiCo released a zero-sugar version of Mountain Dew in January 2020.
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Frequently asked questions
No, PepsiCo is not discontinuing Diet Mountain Dew. In 2020, there were rumours on social media that PepsiCo would be discontinuing Mountain Dew due to health concerns. However, PepsiCo confirmed with Reuters that this claim is false.
Yes, PepsiCo has discontinued some Mountain Dew products, including Mountain Dew Pitch Black, White Out, and Live Wire. These products are now exclusive to certain areas. In addition, the KickStart line was cut in 2019 due to low sales.
PepsiCo has not provided a specific reason for discontinuing certain Mountain Dew products. However, it is likely due to low sales or a change in strategy.
