Leena Watts
Mello Yello is a Coca-Cola product that was first launched in 1979 and has been described as having a unique, smooth citrus taste. Over the years, Mello Yello has been relaunched in various markets, including New Zealand, Japan, Australia, and the United States, with different packaging designs and logo variations. Mello Yello has also been associated with NASCAR and other racing sponsorships, further promoting the brand. While it is not clear if Diet Mello Yello is still produced, Coca-Cola does offer a zero-sugar variant of Mello Yello, which provides the same smooth taste without the calories or sugar.
| Characteristics | Values |
|---|---|
| Company | Coca-Cola |
| Type | Citrus soda |
| Variants | Zero Sugar, Cherry, Afterglow (peach-flavored), Melon |
| Availability | 12 fl oz, 16.9 fl oz, 20 fl oz, 24 fl oz, 2-liter bottles, Fridge Packs, 20-ounce PET bottles, 16-ounce PET bottles, 20-can packs |
| Markets | United States, New Zealand, Japan, Australia |
| Slogan | Make The Mello Yello Move, Mellow Yellow, Smooth Taste Smooth Times |
| Caffeine Content | 49.5 mg per 12 US fl oz (355 mL) serving (139 mg/L) |
| Packaging | Green, orange, and yellow with citrus bubbles and stylized fruit images |
| Ingredients | Carbonated water, high fructose corn syrup, concentrated orange juice, citric acid, natural flavors, sodium benzoate, calcium disodium EDTA, potassium citrate, caffeine, yellow 5, carob bean gum, aspartame, sucrose acetate isobutyrate, medium-chain triglycerides, acesulfame potassium |
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What You'll Learn
Mello Yello Zero Sugar
Mello Yello is a refreshing citrus-flavoured soda that has been on the market since 1979. It has a unique, smooth taste and is currently available in the United States, New Zealand, Japan, and Australia. Mello Yello has been featured in various advertising campaigns, including sponsorships of NASCAR and NHRA drag racing events, and has been associated with the 1990 movie "Days of Thunder," in which Tom Cruise's character drove a Mello Yello-sponsored car.
Over the years, Mello Yello has released several variants, including Mello Yello Cherry, Mello Yello Afterglow (peach-flavoured), and Mello Yello Melon, which were available for limited times. In 2015, Mello Yello unveiled a new logo and packaging design, which included a stylized "MY" emblem in black and yellow for the regular and Zero Sugar variants.
The ingredients in Mello Yello Zero Sugar include carbonated water, citric acid, aspartame, sodium benzoate, calcium disodium EDTA (to protect taste), acacia, potassium citrate, acesulfame potassium, caffeine, sucrose acetate isobutyrate, natural flavours, and medium-chain triglycerides. It is not a significant source of saturated fat, trans fat, cholesterol, dietary fibre, total sugars, added sugars, vitamin D, calcium, iron, or potassium.
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Mello Yello Cherry
Mello Yello is a highly caffeinated, citrus-flavoured soft drink produced, distributed, and created by the Coca-Cola Company. It was introduced on March 12, 1979, to compete with PepsiCo's Mountain Dew. Mello Yello Cherry, a variant of the original drink, was released in response to Mountain Dew Code Red. Mello Yello Cherry combines three iconic flavours: lemon, lime, and cherry. The drink is smooth and reinvigorating, with 51 mg of caffeine per 12 fl oz. It is available in 20 oz bottles and cans. Mello Yello Cherry is not gluten-free and has 290 calories, 79 grams of carbs, 77 grams of sugar, and 0 grams of fat.
Mello Yello has had several advertising campaigns and sponsorships over the years. The beverage's official slogan is "Make The Mello Yello Move", followed by the trademark phrase "Knowhutimean?". In 1982, an edition of the arcade game Q*Bert featuring Mello Yello livery was created but never released. In 2011, Mello Yello relaunched its ad campaign with a commercial featuring cartoon adults singing "Mellow Yellow". That same year, Mello Yello was relaunched in Japan with a "Smooth Taste Smooth Times" slogan. In 2015, Mello Yello unveiled a new logo featuring a stylized "MY" emblem, which was used for the regular variant and Mello Yello Zero. Mello Yello Cherry and Peach continued to use the previous logo until 2017.
Mello Yello has also been featured in popular culture. In the 1990 NASCAR-based movie Days of Thunder, Tom Cruise's character drives a Mello Yello-sponsored car to victory in the Daytona 500. This sponsorship was also seen in the Winston Cup Series from 1991 to 1994, with driver Kyle Petty. Mello Yello was also the title sponsor of the NHRA's professional drag racing circuit, the NHRA Mello Yello Drag Racing Series, in 2013.
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Mello Yello Afterglow
Mello Yello was first launched in 1979 and has been described as having a "delicious citrus flavour". It has been marketed as a refreshing drink, with slogans such as "Make the Mello Yello Move" and "The Original Smooth". The drink is available in a range of sizes, including 12 fl oz, 16.9 fl oz, 20 fl oz, 24 fl oz, and 2-litre bottles.
In 2010, Mello Yello underwent a redesign, with a new logo and packaging that harked back to its original 1970s design. The new look was created by New York-based design agency Stag & Hare and featured the brand's signature yellow background, with green and orange accents. The logo featured a pair of double "L"s that strolled off the edge of the can, with bubbles of citrus flavour and stylised fruit images.
Over the years, Mello Yello has had various limited releases and relaunches in different countries. In 2006, it was relaunched in New Zealand as a 'limited edition' product after an absence of at least 15 years. The following year, it was available again in New Zealand for a limited time. In 2011, Mello Yello was relaunched in Japan, and the brand also returned to Australia during the 2012-2013 summer season. In 2013, Mello Yello became the title sponsor of the NHRA's professional drag racing circuit, further promoting the brand.
Mello Yello has also been featured in popular culture, most notably in the 1990 film Days of Thunder, where Tom Cruise's character drove a Mello Yello-sponsored car to victory in the Daytona 500. The brand has also sponsored various racing events and has been featured in advertising campaigns, such as the Nashville-based Ernest commercials.
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Mello Yello Melon
Mello Yello is a highly caffeinated, citrus-flavoured soft drink produced, distributed and created by the Coca-Cola Company. It was introduced on 12 March 1979 to compete with PepsiCo's Mountain Dew. Mello Yello has been described as having a "smooth" taste.
Over the years, Mello Yello has had several limited-edition variants, including Mello Yello Cherry, Mello Yello Afterglow (peach-flavoured), and Mello Yello Melon. All three variants were only available for a limited time.
In addition to the United States and Canada, Mello Yello has been marketed in several other countries, including New Zealand, Japan, and Australia. In New Zealand, Mello Yello was relaunched as a 'limited edition' product in October 2006 after an absence of at least 15 years from the local market. It was also relaunched in Japan in June 2011 and in Australia during the 2012-2013 summer season.
Mello Yello has also been featured in various advertising campaigns and sponsorships, including die-cast toy cars, NASCAR sponsorship, and an ad campaign featuring cartoon adults singing "Mellow Yellow".
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Mello Yello advertising
Mello Yello, a citrus-flavoured soft drink, has been advertised by Coca-Cola in various ways since its launch. The brand has sponsored several sporting events, including the NASCAR-based movie Days of Thunder, in which Tom Cruise's character drove a Mello Yello-sponsored car to victory in the Daytona 500. Mello Yello was also the title sponsor of the NHRA's professional drag racing circuit from 2013 onwards.
Mello Yello has also been advertised through television commercials, including the Nashville-based Ernest commercials, which coined the beverage's official slogan, "Make the Mello Yello Move". The brand also relaunched its ad campaign in 2011, featuring cartoon adults who formed a band on a boat, singing "Mellow Yellow".
Mello Yello has been promoted through limited-edition releases and packaging redesigns. For example, in 2006, it was relaunched in New Zealand as a limited-edition product after a 15-year absence from the market, featuring the original 1980s logo. Mello Yello has also released various flavours, including Cherry, Peach, and Melon, which were only available for a limited time.
The brand has also utilised social media platforms such as Facebook, Twitter, and YouTube to connect with its audience and promote its products. Additionally, Mello Yello has been advertised through its sponsorship of die-cast toy and collectible cars, such as the Days of Thunder #51 Chevrolet Lumina and Kyle Petty's #42 Pontiac Grand Prix.
Mello Yello's advertising campaigns have aimed to highlight the drink's unique, smooth citrus taste and its ability to refresh and revitalise. The brand has also emphasised its zero-sugar and zero-calorie variants, positioning them as desirable options for consumers.
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Frequently asked questions
Coca-Cola makes Mello Yello Zero Sugar, which is a zero-calorie, citrus-flavoured soft drink.
Mello Yello is a refreshing citrus-flavoured soda that has been on the market since 1979.
Diet Mello Yello is known as Mello Yello Zero Sugar. It has the same refreshing citrus taste but without the calories and sugar.
Mello Yello is widely available in the Midwest and Southeast United States. It is also available in some international markets, such as New Zealand, Japan, and Australia, although availability may vary.
The caffeine content of Mello Yello is 49.5 mg per 12 US fl oz (355 ml) serving, which equates to 139 mg/L.
