Leena Watts
Hill's Pet Nutrition, a division of Colgate-Palmolive, has recently launched Prescription Diet ONC Care, a diet designed to support dogs and cats with cancer. The diet is available in both dry and wet formulas and is backed by science, innovation, and technology. It is designed to address the unique nutritional needs of pets with cancer, including maintaining muscle mass, managing inflammation, and supporting healthy digestion. The diet is currently available in North America and will gradually roll out globally.
| Characteristics | Values |
|---|---|
| Purpose | To support pets diagnosed with cancer |
| Product Name | Prescription Diet ONC Care |
| Product Type | Dry and wet complete-and-balanced formulas for cats and dogs |
| Availability | Veterinary clinics and pet specialty stores in North America, rolling out globally later |
| Appetite | Encourages a healthy appetite with ["taste-centric" product design and] easy-to-chew kibble |
| Muscle Mass | Maintains muscle mass with high-quality protein |
| Digestion | Supports healthy digestion with ActivBiome+ |
| Caloric Density | Highest caloric density within the Prescription Diet portfolio |
| Inflammation | Manages inflammation with omega-3 and omega-6 fatty acids |
| Stool Quality | Maintains consistent stool quality with ActivBiome+ |
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What You'll Learn
Prescription Diet ONC Care's impact on cancer-stricken pets
Hill's Pet Nutrition has introduced Prescription Diet ONC Care, a nutrition plan designed specifically for pets with cancer. It is the first dry and wet pet food formulated to meet the unique nutritional needs of dogs and cats with cancer.
Cancer is one of the leading causes of death among older pets, with one in four dogs and one in five cats being diagnosed annually. Pets with cancer often experience a loss of lean muscle mass, digestive issues, and a decrease in appetite, leading to malnutrition and negatively impacting their health and quality of life.
Prescription Diet ONC Care addresses these issues by encouraging a healthy appetite with a "taste-centric" product design and easy-to-chew kibble. It promotes muscle mass maintenance with high-quality protein and supports healthy digestion with ActivBiome+ technology. The formula also utilizes microbiome technology to address the impact of cancer treatments on the intestinal microbiome and stool quality.
According to Jolle Kirpensteijn, DVM, Ph.D., DACVS, DECVS, and chief veterinary officer at Hill's Pet Nutrition, "Preventative health care is helping pets live longer, and now we're able to diagnose cancers earlier. With more and more pets receiving cancer diagnoses, it was imperative to use our scientific and nutrition expertise to create new clinical nutrition specifically to help support these heroic pets in their fight."
Prescription Diet ONC Care is currently available in North America and is expected to roll out globally in the coming years. It is exclusively available through veterinary clinics and pet specialty stores, requiring a veterinary prescription.
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Malnutrition in pets with cancer
Malnutrition is a common issue for pets suffering from cancer. Cancer can cause metabolic changes that lead to malnutrition, and malnutrition can decrease a pet's quality of life and impair their response to treatment. Pets with cancer often lose lean muscle mass, experience digestive issues, and lose their appetite, resulting in a lack of necessary nutrients.
Maintaining a positive energy balance through adequate caloric intake is crucial for pets with cancer. Increasing the energy density of food by adding fat is a simple way to increase calorie intake. However, pets with fat sensitivities, such as pancreatitis or hyperlipidemia, should be fed lower-fat foods. Protein malnutrition, which can occur in pets with cancer, can negatively affect the immune system, gastrointestinal function, and other protein-dependent processes. Therefore, providing food with increased amounts of highly digestible protein is recommended to help blunt nitrogen losses attributable to metabolic changes induced by cancer. Recommended protein levels in pets with cancer range from 30 to 45% on a dry matter basis. Additionally, omega-3 fatty acids found in fish oils, such as eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), can be beneficial in reducing cachexia and may directly impact tumor cells.
To improve palatability and encourage a healthy appetite in pets with cancer, the texture, shape, density, aroma, taste enhancers, and processing techniques of food can be modified. Hill's Prescription Diet ONC Care is a cancer support diet designed to be highly palatable, with a complete and balanced composition, high calorie and energy density, and rich in omega-3 fatty acids, high-quality proteins, and essential amino acids. It also includes prebiotic fibers to support gastrointestinal health and consistent stool quality.
It is important to consult with a veterinarian before making dietary changes for a pet with cancer. A veterinarian can advise on specific nutritional needs and recommend appropriate diets or supplements. While there is no definitive scientific evidence that a particular diet improves cancer survival rates, maintaining adequate nutrition can improve a pet's quality of life and response to treatment.
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ONC Care's palatability and nutritional composition
Hill's Pet Nutrition recently launched Prescription Diet ONC Care, the first dry and wet pet food designed specifically for pets with cancer. The diet offers both complete and balanced formulas for cats and dogs and is currently available in North America, Europe, Latin America, the Middle East, Africa, and Japan. The company expects the product to launch in Australia, New Zealand, and Asia by the end of 2024.
ONC Cares prioritises palatability and nutritional composition. The diet is formulated with a "taste-centric" product design, using microbiome technology to improve its palatability through the optimisation of macronutrients like protein and fat. This optimisation process ensures that even pets with the most unwilling of appetites, especially those suffering from cancer, will eat. The diet also includes easy-to-chew kibble to encourage a healthy appetite.
The nutritional composition of ONC Care is designed to address the unique nutritional needs of dogs and cats with cancer. It promotes muscle mass maintenance with high-quality protein and supports healthy digestion with ActivBiome+ technology. The diet may help improve or maintain weight in pets with cancer, as it contains moderate to high levels of fat, which many pets find palatable. However, it is important to consider whether the patient has a history of fat intolerance before feeding them ONC Care.
The creation of ONC Care was driven by veterinarians and scientists at Hill's Pet Nutrition, who recognised that pets with cancer often struggle to get the nutrition they need. The diet has been well-received by dogs, with a single-armed, nonrandomized study showing increased enthusiasm for eating among dogs with benign and malignant tumours.
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ONC Care's global rollout
Hill's Pet Nutrition, a division of Colgate-Palmolive, has launched Prescription Diet ONC Care, a diet designed to feed and support pets with cancer. The diet was formulated by nutritionists and veterinarians to help nourish and support dogs and cats living with cancer. It is the first dry and wet pet food from Hill's designed specifically for pets with cancer.
The impetus to create a food specifically for pets with cancer came from veterinarians and scientists at Hill's Pet Nutrition, who understand that dogs and cats with cancer struggle to get the nutrition they need. According to the American Veterinary Medical Association, cancer is one of the leading causes of death among older pets, with one in four dogs and one in five cats diagnosed annually. Malnutrition poses a great risk to pets fighting cancer, making it difficult for pet owners to ensure their pet’s quality of life. Pets with cancer often lose lean muscle mass, experience digestive issues, and lose their appetite, and therefore do not receive the right nutrients to support their health.
Prescription Diet ONC Care seeks to address the unique nutritional needs of dogs and cats with cancer. It helps encourage a healthy appetite in pets with a “taste-centric” product design and easy-to-chew kibble, promotes muscle mass maintenance with high-quality protein, and supports healthy digestion with ActivBiome+ support. The diet also helps manage inflammation with added essential omega-3 & 6 fatty acids and helps maintain consistent stool quality with ActivBiome+, a proprietary blend of prebiotics shown to rapidly activate the gut microbiome to support digestive health and well-being.
Prescription Diet ONC Care is currently available in North America and will roll out globally later this year and into 2024. The company expects the pet food range to be available in Europe, the Middle East, and Africa in Q2 of 2023, Latin America in Q4 of 2023, Australia and New Zealand in Q1 of 2024, and Asia in Q3 of 2024. The pet food range is exclusively available via veterinary clinics and pet specialty stores, requiring a veterinary prescription.
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ONC Care's benefits for pet owners
Hill's Prescription Diet ONC Care is a nutrition plan designed for pets with cancer. It is the first dry and wet pet food from Hill's designed to meet the unique nutritional needs of pets with cancer. It is backed by science, innovation, and technology.
ONC Cares benefits for pet owners:
Improved Appetite
ONC Care products are designed to be highly palatable, with an irresistible taste that dogs love, making it easier for pets with cancer to eat and maintain their appetite. This is especially beneficial for pets with cancer who often experience a loss of appetite.
Maintained Muscle Mass
The diet includes high-quality protein and flavorful fats to help pets maintain weight and lean muscle mass. Muscle loss is a common issue for pets with cancer, and ONC Care aims to prevent this.
Digestive Support
ONC Care includes ActivBiome+, a proprietary blend of prebiotics that supports healthy digestion and consistent stool quality. Cancer and its treatments can impact the intestinal microbiome, and ONC Care helps address this issue.
Nutritional Management
Cancer makes it difficult for pets to get the nutrition they need, and malnutrition poses a great risk to their health. ONC Care provides powerful nutrition to ensure pets receive the nutrients necessary to support their health and quality of life during treatment.
Global Availability
ONC Care is currently available in North America and will be rolling out globally in the coming years, with plans to reach Europe, the Middle East, Africa, Latin America, Australia, New Zealand, and Asia. This ensures that pet owners worldwide can access this specialized nutrition for their pets with cancer.
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Frequently asked questions
Hill's Prescription Diet ONC Care is a diet designed to feed and support pets with cancer. It is currently available in North America and will be available in other parts of the world by 2024.
Hill's Prescription Diet ONC Care is formulated by nutritionists and veterinarians to help nourish and support pets living with cancer. It helps maintain weight and lean muscle with flavorful fats and highly digestible protein. It also helps manage inflammation with added essential omega-3 & 6 fatty acids.
No, Hill's Prescription Diet ONC Care is designed to support pets with cancer and does not cause cancer.
