Madeleine Hull
Cindy Crawford is a supermodel who has appeared in several Pepsi commercials over the years. She first appeared in a 1992 Pepsi Super Bowl commercial, aged 29. The ad became an instant classic, with Crawford's outfit and car in the ad spawning numerous recreations and even Halloween costumes. Crawford has since reprised her role in several Pepsi commercials, including in 2002, 2018, and 2021, when she recreated the original 1992 ad to raise funds for the American Family Children's Hospital in Madison, Wisconsin.
| Characteristics | Values |
|---|---|
| Year | 1992 |
| Celebrity | Cindy Crawford |
| Brand | Pepsi |
| Product | Diet Pepsi |
| Outfit | White tank top, jean shorts, hoop earrings |
| Age | 57 |
| Recreated | 2016, 2018, 2021, 2023 |
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What You'll Learn
Cindy Crawford's 1992 Pepsi commercial
The commercial was so popular that it inspired several spin-offs, including one in 2002, which saw Crawford return to the same gas station, but this time with an SUV instead of her sports car. In 2016, James Corden recreated the advert in a more comedic style, and in 2021, Crawford herself recreated the commercial to raise money for cancer research. In 2023, Crawford recreated the ad once more, but this time with a margarita instead of a Pepsi.
The 1992 commercial is often featured in roundups of the best Super Bowl commercials and Crawford has spoken about how the advert's music and casting were perfect. The success of the advert also led to Crawford taking part in another Super Bowl ad in 2018, this time as part of the 'Pepsi Generations' campaign, which celebrated the brand's biggest pop culture moments.
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Crawford's 2023 recreation of the 1992 ad
In 2023, Cindy Crawford recreated her iconic 1992 Pepsi Super Bowl ad. The original ad featured Crawford arriving at an old diner in a red sports car, wearing a white tank top and denim shorts, and drinking a can of Pepsi. The 2023 recreation sees Crawford once again stepping out of a car in slow motion, this time a convertible, wearing the same iconic white tank top and denim shorts, with full, voluminous hair. However, in this new version, she heads towards a bar where she is handed an ice-cold Casamigos margarita with salt on the rim, instead of a can of Pepsi.
The 2023 ad is for a music video for the song "One Margarita (Margarita Song) (Saucy Remix)" by That Chick Angel, featuring comedian Angel Laketa Moore. The video also briefly shows Casamigos, a tequila brand owned by Crawford's husband, Rande Gerber, and George Clooney. Crawford posted a snippet of the music video on her Instagram, captioned: "Gimme a ‘rita! Video out tomorrow ;)". The full video was released on 1 August 2023.
This is not the first time Crawford has recreated the 1992 Pepsi ad. In 2016, Pepsi released a remake of the commercial, also featuring Crawford. In 2021, Crawford also recreated the ad with photographer David Yarrow to raise funds for the American Family Children's Hospital in Madison, Wisconsin, where her brother, Jeff, was treated for leukaemia.
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The 1992 ad's impact on Crawford's career
The 1992 Pepsi commercial, directed by Joe Pytka, was a major turning point in Cindy Crawford's career. The ad, which debuted during the Super Bowl, catapulted Crawford to international stardom and left a lasting impression on popular culture. The commercial was viewed by over 130 million people during the Super Bowl, making it one of the most-watched television ads of all time. The success of the ad can be attributed to Crawford's undeniable charm and charisma, the catchy jingle, and the memorable visuals.
In the ad, Crawford, then 29 years old, is seen wearing a white tank top, cut-off denim shorts, and red high-heel pumps, posing in front of a sunset backdrop. The iconic outfit and her voluminous hairstyle made the moment truly memorable. The ad's influence was so profound that it set a precedent for subsequent advertising campaigns, with many brands incorporating catchy jingles and memorable visuals into their commercials.
Crawford's association with Pepsi began in the late 1980s when she was an up-and-coming model. Pepsi recognised her potential and signed her to a contract, which helped launch her career. The 1992 ad further solidified her association with the brand, and she has since appeared in numerous Pepsi commercials and campaigns, including the "Live for Now" campaign in the early 2010s. Crawford has expressed gratitude for Pepsi's support and guidance, acknowledging their role in her success.
The impact of the 1992 ad extended beyond Crawford's career. It remains an iconic piece of advertising history, with Crawford's recreation of the look in 2021, almost 30 years later, proving its enduring appeal. The recreation, done to raise money for the American Family Children's Hospital, demonstrated the ad's lasting influence and Crawford's enduring popularity. The original ad's timeless appeal and influence on popular culture are evident in the parodies and collaborations Crawford has done with other celebrities and brands, keeping the Pepsi brand top of mind.
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Crawford's 2016 parody of the 1992 ad
In 2016, Cindy Crawford collaborated with James Corden to parody her iconic 1992 Pepsi commercial. The original ad, which aired during the Super Bowl, featured Crawford pulling up to an old diner in a red sports car, wearing a white tank top and denim shorts. She emerged from the car in slow motion, her super-voluminous hairstyle and classic outfit creating a memorable moment in advertising history.
The 2016 parody, which aired on "The Late Late Show with James Corden" immediately after the Super Bowl, featured both Corden and Crawford. While the original ad showcased Crawford's beauty and sex appeal, the parody aimed for a more equitable approach, offering "Slow-Motion Tank-Top Time" for all. This time, two little boys stare open-mouthed at the soda pop, only to be surprised by Corden, who recreates Crawford's iconic moment with a humorous twist.
The 2016 parody was not the only time Crawford revisited her famous Pepsi ad. In 2021, she recreated the commercial with photographer David Yarrow to raise funds for the American Family Children's Hospital in Madison, Wisconsin, where her brother, Jeff, was treated for leukemia. Crawford has also spoofed the ad for other brands, including a margarita brand, Casamigos, in 2023. In this version, she swaps the soda for a margarita and is knocked out of view by comedian Angel Laketa Moore, who performs her viral TikTok song, "One Margarita."
Over the years, Crawford's 1992 Pepsi commercial has been recreated and parodied numerous times, showcasing its lasting impact on pop culture. The original ad's memorable imagery and Crawford's timeless appeal have made it a staple in advertising history, with the supermodel herself occasionally putting a fun and unexpected spin on it.
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The 1992 ad's director, Joe Pytka
Joe Pytka, the director of the 1992 Pepsi ad, is an American film, television, commercial, and music video director. Born in 1938 in Pittsburgh, Pennsylvania, Pytka studied fine arts and chemical engineering before beginning his film career at WRS Motion Pictures while still in college. He has directed over 5,000 ads and is known for his stylized images that have become wedged into the American consciousness. Pytka has worked with some of the world's largest corporations, including Budweiser, Pepsi, McDonald's, and the NFL. He has also directed feature films, including "Space Jam" (1996) and "Let It Ride" (1989).
Pytka's 1992 Pepsi ad, titled "Dreams", featured Michael Jackson and used Jackson's song "Who Is It." The commercial portrayed Jackson revisiting his childhood memories. Pytka has directed over eighty Super Bowl commercials and has won the USA Today Super Bowl Ad Meter Poll seven times. His commercial for Pepsi, "Security Camera," was chosen as the best ever in the history of the poll.
In addition to his commercial work, Pytka has directed music videos, including "Free as a Bird" (1995), which won the Grammy Award for Best Short Form Music Video in 1997, and "(Just Like) Starting Over" from John Lennon (2000). He was inducted into the Advertising Hall of Fame in 2014 and received the DGA Lifetime Achievement Award in Television in 2016.
The 1992 Pepsi ad directed by Pytka featured Michael Jackson, and it is unclear if there was another 1992 ad featuring Cindy Crawford. Crawford did, however, star in a Diet Pepsi ad in the early '90s, in which she wore a white top and drank the beverage.
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Frequently asked questions
Cindy Crawford was 29 years old when she filmed the original Diet Pepsi commercial in 1992.
Yes, Cindy Crawford recreated the 1992 Diet Pepsi commercial in 2021 at the age of 55.
Yes, Cindy Crawford appeared in another Diet Pepsi commercial in 2002.
