
Squirt is a caffeine-free, grapefruit-flavored soft drink created in 1938 in Phoenix, Arizona. The brand has since expanded beyond its original grapefruit soda, developing new flavor varieties. In 1983, Squirt introduced Diet Squirt, one of the first sodas to be made with aspartame in the 80s. Vitamin C-enriched Squirt was also offered briefly in the 80s but has since been discontinued. Today, Squirt Soda is sold and managed by Keurig Dr. Pepper Snapple Group.
| Characteristics | Values |
|---|---|
| Company | Keurig Dr. |
| Manufacturer | Cadbury Schweppes Americas Beverages |
| Founder | Herb Bishop |
| Year founded | 1938 |
| Place founded | Phoenix, Arizona |
| Flavour | Grapefruit |
| Caffeine-free | Yes |
| Sugar-free | Yes |
| Size | 12 Oz Can |
| Pack size | 24 |
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What You'll Learn

History of Diet Squirt
Diet Squirt was first introduced in 1983 as the first soft drink in the United States to be sweetened with aspartame. It was launched as a no-calorie version of the original Squirt, retaining its distinctive grapefruit flavour. The brand's commitment to maintaining its signature taste while eliminating calories set a precedent for the adoption of aspartame in other diet sodas.
In the mid-1980s, Squirt expanded its product line with Diet Squirt Plus, which enriched their standard diet formula with vitamin C. This move aimed to capitalize on the success of Diet Squirt and growing consumer interest in healthier beverages. However, this variation failed to gain traction and was soon discontinued.
During the early 1990s, Squirt ventured beyond carbonated beverages with Squirt Sorbet, a frozen dessert sold in Detroit supermarkets. This frozen treat translated the brand's signature grapefruit flavour into a new format.
Over the years, Squirt has introduced various flavours and variations, including Ruby Red Squirt and Diet Ruby Red Squirt. Ruby Red Squirt is notable for containing caffeine, differentiating it from the original Squirt formula.
Throughout its history, Diet Squirt has been primarily marketed in white cans, featuring the familiar Squirt logo and images of fruit, with clear indicators that the cans contain a diet product.
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Diet Squirt's ingredients
Diet Squirt is a caffeine-free, grapefruit-flavoured soft drink. It is marketed as a refreshing, crisp soda with a balanced 'zip' from the grapefruit and the sweetness of soda. It contains zero calories per 12 fl oz serving and is also available in a 20 fl oz size.
The ingredients of Diet Squirt are not publicly available. However, it is labelled as a "diet" drink, which typically means that it contains no sugar or calories. It is also described as a dietary supplement on Amazon, although it is not intended to diagnose, treat, cure, or prevent any disease or health condition.
The drink is marketed as a casual, caffeine-free refresher and a cocktail mixer. It is positioned as a unique grapefruit drink that provides a light and crisp pop of grapefruit flavour.
Diet Squirt was created in 1938 in Phoenix, Arizona, by Herb Bishop. It was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981. The drink was acquired by various companies over the years, including Michigan bottler Beverage America in 1978, A&W in 1986, and Cadbury Schweppes in 1993.
Today, Diet Squirt is available for purchase through various retailers, including Amazon, H-E-B, Baker's, and Food 4 Less.
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Where to buy Diet Squirt
Diet Squirt is a caffeine-free, grapefruit-flavoured, carbonated soft drink. It was created in 1938 in Phoenix, Arizona, and has been a favourite since 1941. Squirt is owned by the Dr Pepper Snapple Group.
You can buy Diet Squirt on Amazon.com, where it comes in a 12 oz can, with 24 cans in a pack. Customers have given the product positive reviews, praising its taste and refreshment value. However, some customers have complained about the price and delivery time.
You can also buy Diet Squirt from Walmart.com, where it comes in a 12-pack of 12 fl oz cans.
Target also sells Squirt Zero Sugar Grapefruit Soda, which comes in a 12-pack of 12 fl oz cans.
Finally, according to one customer review on Amazon, Diet Squirt is available in Minnesota, but it is hard to find in NYC.
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Diet Squirt's taste
Squirt is a caffeine-free, grapefruit-flavoured, carbonated soft drink that was created in 1938 in Phoenix, Arizona, by Herb Bishop. The drink is known for its unique grapefruit taste, which is refreshing, crisp, and has a balanced "zip" from the grapefruit and sweetness of soda. The diet version of Squirt, known as Diet Squirt or Squirt Zero Sugar, retains the same grapefruit flavour but without the sugar and calories.
Reviews for Diet Squirt are generally positive, with many customers finding it to be a refreshing and tasty sugar-free drink. Some highlight its ability to quench thirst, making it a great casual drink or cocktail mixer. One review mentions that it is perfect for mixing with tequila and lime for a unique Paloma cocktail. The drink has also received praise for its natural citrus flavours and the absence of caffeine, making it a suitable beverage any time of the day.
However, not all reviews are favourable. One person found the taste of Squirt (presumably including the diet version) too watered down, although they mentioned that it is very popular in certain regions like Minnesota. Another review on Amazon suggests that the product might not always be consistent, as one customer received a pack that tasted past its expiration date.
Overall, Diet Squirt appears to be well-received by those looking for a refreshing, sugar-free, and caffeine-free grapefruit-flavoured soda. It has earned a rating of 4.7 out of 5 stars on Target, with many customers appreciating its unique flavour and versatility as a casual drink or cocktail mixer.
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Diet Squirt's popularity
Squirt is a caffeine-free, grapefruit-flavoured carbonated soft drink created in 1938 in Phoenix, Arizona. It became a popular soft drink in many parts of the country, especially in the West and Southwest. In the 1950s, it became commonly used as a mixer in cocktails. The popularity of Squirt led to the launch of Diet Squirt in 1983, which was the first soft drink in the United States to be sweetened with aspartame.
Diet Squirt, also known as Squirt Zero Sugar, has gained popularity among consumers who appreciate its refreshing taste and the fact that it has zero sugar. It is described as a light, refreshing, and fun soda with natural citrus flavours. Customers have praised its taste, noting that it has the same flavour as regular Squirt soda but with less sweetness. The absence of caffeine in Diet Squirt, just like the original Squirt, is also favoured by some consumers.
Diet Squirt has a strong presence in certain regions, such as Minnesota, where it is reportedly very popular and widely consumed. However, its availability varies across different areas, with some customers mentioning that it can be challenging to find in certain locations like NYC.
The drink is marketed as a thirst quencher and a perfect caffeine-free beverage that can be enjoyed any time of the day or night. It is also promoted as a cocktail mixer, often suggested to be mixed with tequila and lime for a refreshing Paloma cocktail.
Over the years, various flavours of Squirt have been introduced, including vitamin-C-enriched Diet Squirt Plus in the mid-1980s and berry-flavoured Ruby Red and Diet Ruby Red Squirt. The brand has also expanded its product line with Squirt Sorbet, a frozen treat offered in Detroit area supermarkets in the early 1990s.
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Frequently asked questions
Diet Squirt is made by Keurig Dr. Pepper.
Diet Squirt was first introduced in 1983.
The ingredients of Diet Squirt include aspartame, which was first introduced in the 1980s.
Other products in the Squirt product line include Ruby Red Squirt, Diet Ruby Red Squirt, Squirt Citrus Power, and Squirt Sorbet.
Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink created in 1938 in Phoenix, Arizona.











































