Leena Watts
Jay-Z and Beyoncé are known for their vegan diet, which they have spoken about publicly since at least 2013. The couple has also challenged their fans to join them in their vegan journey. They have endorsed the 22-Day Nutrition program, a gluten-free and vegan meal plan founded by Marco Borges, who has since become Beyoncé's trainer. The couple has also written an introduction for Borges' book, 'The Greenprint: Plant-Based Diet, Best Body, Better World', in which they urge readers to move toward plant-based foods. While Beyoncé has been known to follow strict diets and workout routines, she has also been open about the effort it takes to stay in shape and has said that she wouldn't go to the same extremes with dieting again.
| Characteristics | Values |
|---|---|
| Diet Name | 22-Day Vegan Diet, Beychella Diet |
| Diet Type | Plant-based, Vegan |
| Diet Plan | 22 Days Nutrition program by Marco Borges |
| Food Items | Leafy veggies, fresh berries, vegan pizza, whole foods, fruits, vegetables, healthy fats like avocado |
| Drinks | Alcohol, wine, vodka |
| Pros | More energy, increased consumption of fruits and vegetables |
| Cons | Restrictive, not a long-term solution, ignores overwhelming amount of science to the contrary, freedom of choice may be taken away |
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What You'll Learn
The couple's vegan diet was a 22-day challenge
In 2013, Jay-Z and Beyoncé announced their 22-day vegan diet challenge. The couple blogged about participating in the 22-Day Nutrition program, a gluten-free and vegan meal plan founded by Marco Borges, who later became Beyoncé's trainer. The couple urged their fans to join them on their vegan journey in 2019, challenging them to move towards plant-based foods. They wrote in the introduction to Marco Borges' book, "The Greenprint: Plant-Based Diet, Best Body, Better World":
> We want to challenge you, as we challenge ourselves, to move toward plant-based foods. We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together.
The 22-day vegan challenge was not the first time Beyoncé had adopted a vegan diet. In preparation for her 2018 Coachella performance, she followed a strict plant-based diet, which included plenty of fresh fruits and vegetables, and healthy fats like avocado. She also reportedly followed a vegan keto diet, known as the "Beychella diet". Beyoncé has also tried other restrictive diets, such as the Master Cleanse diet (or Lemonade diet), where she only drank a mixture of water, lemon juice, maple syrup, and cayenne pepper for 14 days straight.
While Beyoncé and Jay-Z have been vocal about the benefits of veganism, some have criticised their endorsement of it as ignoring the science that a vegan diet may not be healthy or sustainable long-term. Beyoncé herself has also recognised the extreme nature of her past dieting, stating in a 2023 interview that she spent too much time on diets with the misconception that self-care meant being overly conscious of her body. During her Renaissance World Tour, she adopted a more relaxed approach to eating, enjoying a range of foods, including fried chicken, fish, and biscuits.
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They urged fans to join their vegan journey in 2019
In 2013, Jay-Z and Beyoncé announced their 22-day vegan diet, which they have repeated at various times. The couple have been vocal advocates of a plant-based diet for years. In 2019, they urged their fans to join them on their vegan journey. They wrote an introduction for Marco Borges' book, 'The Greenprint: Plant-Based Diet, Best Body, Better World', in which they said:
> "Having children has changed our lives more than anything else. We used to think of health as a diet—some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible. We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together."
The couple have also spoken about the benefits of a plant-based diet, with Beyoncé saying, "The benefits of a plant-based diet need to be known. We should spend more time loving ourselves, which means taking better care of ourselves with good nutrition and making healthier food choices."
Jay-Z and Beyoncé's vegan diet has included foods like leafy greens, fresh berries, and even vegan pizza. However, it's important to note that their vegan diet is not a long-term solution for them, and Beyoncé has been open about the effort it takes to stay in shape. She has also been known to follow strict diets and workout routines to prepare for performances, such as her 44-day vegan diet before her 2018 Coachella performance.
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Beyoncé's typical routine isn't always that strict
Beyoncé and Jay-Z have been vocal about adopting a plant-based diet, at least since 2013. The celebrity couple participated in the 22-Day Nutrition program, created by Marco Borges, which involves eating vegan meals for 22 days. Beyoncé even stuck with the diet for 44 days while preparing for her 2018 Coachella performance.
However, Beyoncé's typical routine isn't always that strict. While she has been open about the effort it takes to stay in shape, her diet seems well-balanced, and her vegan challenges and restrictive diets don't appear to be long-term solutions. Beyoncé herself has stated that she will get "chocolate wasted" to end her diet, and she treats herself to a meal of her choice on Sundays, usually enjoying pizza with her family.
In her day-to-day life, Beyoncé focuses on eating whole, unprocessed foods and aims to drink at least a gallon of water with lemon. She typically starts her day with breakfast, which may include scrambled egg whites, a vegetable smoothie, or whole-grain cereal with low-fat milk. Throughout the day, she tries to eat as many whole foods as possible, including vegetables, eggs, and lean protein, with the occasional whole grain.
Beyoncé also prioritizes exercise and stretching to stay in shape. She does mini-workouts regularly, such as squats, lunges, push-ups, and sit-ups, in addition to longer workouts. Beyoncé's trainer, Marco Borges, recommends 30 to 45 minutes of cardio or strength training with weights each day.
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Jay-Z wrote about the diet as a spiritual and physical cleanse
In 2013, Jay-Z and Beyoncé announced their 22-day vegan diet, also known as the 22 Days Nutrition program, which was created by Marco Borges, Beyoncé's trainer. The diet involves eating gluten-free and vegan meals, with foods like leafy veggies, fresh berries, and even vegan pizza.
Jay-Z wrote about the diet on his blog, referring to it as a "spiritual and physical cleanse." He also mentioned that he was open to continuing the vegan diet after the initial 22 days, questioning whether he would become a "semi-vegan" or stick to a "full plant-based diet." This quote highlights that Jay-Z viewed the diet as more than just a physical challenge or a way to lose weight; he saw it as a way to spiritually cleanse and reconnect with his body and health.
The couple has been vocal about their plant-based journey, even challenging their fans to join them in 2019. They wrote an introduction for Marco Borges' book, "The Greenprint: Plant-Based Diet, Best Body, Better World," in which they urged readers to move towards plant-based foods for the sake of their health and the planet's health.
While Beyoncé has been known to follow strict diets and workout routines to get in shape for specific events, such as her Coachella performance, she has also been open about the challenges of maintaining a vegan diet long-term. In an interview with Harper's Bazaar in 2023, she reflected on her past dieting extremes and shared that she now takes a more relaxed approach to eating, focusing on health and self-care rather than extreme diets.
Despite the physical benefits of increased energy and nutritional value, Jay-Z's reference to the diet as a "spiritual and physical cleanse" highlights a deeper, transformative aspect of their experience. It suggests a reconnection with one's body and a reevaluation of one's relationship with food, moving away from the idea of restrictive dieting and towards a holistic view of health and wellness.
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Beyoncé has also tried restrictive diets like the Master Cleanse
The Master Cleanse was created by naturopath Stanley Burroughs in the 1940s, but it became popular in the 2000s after celebrities like Beyoncé used the plan. In 2006, Beyoncé followed the Master Cleanse to lose weight for her role in Dreamgirls. She told Oprah that she lost 20 pounds in two weeks.
The Master Cleanse is meant to help dieters cleanse or "detox" their bodies of harmful toxins, lose weight, and feel happier and healthier. However, it has been criticized by nutritionists and dietitians for not providing the body with the nutrients it needs to stay healthy. It is also not a sustainable way to lose weight, as people typically gain back the weight they lost after completing the cleanse.
Some people who have tried the Master Cleanse have reported side effects such as heightened senses of smell, increased hunger, and feeling fragile and tired. Despite the potential for rapid weight loss, this is an extremely restrictive diet that is not recommended for long-term health and wellness.
In addition to the Master Cleanse, Beyoncé has also tried vegan diets and other restrictive diets, but these do not appear to be her long-term solution. She has been honest about the effort it takes to stay in shape, and she deserves to feel "Flawless" while having some wiggle room in her diet.
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Frequently asked questions
Jay-Z and Beyoncé made the 22-Day Nutrition program famous. The diet is a gluten-free and vegan meal plan created by Marco Borges, who later became Beyoncé's trainer.
The diet includes foods like leafy veggies, fresh berries, and even vegan pizza.
Jay-Z wrote on his blog that he was sticking to a plant-based diet as a "spiritual and physical cleanse." The couple also wrote an introduction for Marco Borges' book, "The Greenprint: Plant-Based Diet, Best Body, Better World," where they said, "We all have a responsibility to stand up for our health and the health of the planet."
Beyoncé has tried many diets, including the Master Cleanse (Lemonade) diet, which consisted of a beverage made of water, lemon juice, maple syrup, and cayenne pepper. She has also tried a vegan keto diet and a mostly plant-based diet.
