Dante Carrillo
Noom is a weight loss app that uses a psychology-based approach to change your eating habits. It separates foods by colour—green, yellow, and red—to help users decide what they should and shouldn't eat to be healthy. Green foods are nutrient-dense and should make up the bulk of your diet, while yellow foods are moderate in nutrients and calories and should be eaten in moderation. Orange foods are the highest in calories and lowest in nutrients and should be eaten less often and in smaller portions. Noom also offers a personal health coach and encourages users to log their food intake, exercise, and weight.
| Characteristics | Values |
|---|---|
| Goal | Shift away from foods with high-caloric and low-nutrient density |
| Foods to eat | Green foods like fresh produce, salads, mixed grain bowls, and tacos |
| Foods to limit | Yellow foods like lean meat, starches, eggs, black beans, chickpeas, Greek yogurt, avocado, whole-grain tortillas, popcorn, low-sodium canned soups, and instant potatoes |
| Foods to avoid | Red/Orange foods like oils, seeds, nuts and nut butters, dessert dishes, red meats, frozen entrees, jerky, dried fruits, crackers, bagels, and protein powders |
| Calorie intake | Noom provides a recommended calorie range targeted to help you hit your goals |
| Logging | Log your food intake, exercise, and weigh-ins |
| Support | Support from a personal health coach, Noom Communities, and an in-app reward system called Noomcoin |
| Cost | $50 per month for a full membership as of 2022 |
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What You'll Learn
Noom's colour-coded food system
Noom is a weight loss app that uses a psychology-based approach to change your eating habits for the better. It helps you understand why you eat what you eat and how to create new, more sustainable eating habits. Noom does not cut out any food groups or put a limit on calories for green foods. Instead, it uses a colour-coded system to help users decide what they should and should not eat to be healthy.
The Noom diet separates foods into three categories: green, yellow, and red. Green foods are nutrient-dense and should make up the bulk of your diet. They include fresh produce like fruits, vegetables, and whole grains. Noom encourages users to eat more of these foods.
Yellow foods have more calories and fewer healthy nutrients per serving than green foods. They can still be incorporated into your diet but not as frequently as green foods. Examples of yellow foods include lean meats and starches like turkey breast, grilled chicken, tuna, salmon, and lean beef. There are also vegetarian and vegan-friendly protein sources in this category, like eggs, black beans, and chickpeas.
Red foods are the most calorie-dense or have the least healthy nutrients. Noom suggests limiting these foods in your diet. The red category includes oils (olive oil, avocado oil, coconut oil), seeds (chia seeds, flaxseeds, sunflower seeds), nuts and nut butters (almonds, walnuts, cashews, peanut butter, coconut butter), dessert dishes like pie, cake, and cookies, and red meats.
The colour-coded system is designed to simplify eating and promote long-term weight loss. It helps users make better food choices and develop healthy habits.
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Logging food, exercise and weight
Logging food, exercise, and weight is an essential part of the Noom diet. The Noom app provides a food logger where users can enter everything they eat and drink. The app then automatically calculates the calories consumed and informs users of their remaining daily allotment. This feature helps create accountability and allows users to see how their choices align with their goals. According to Noom, those who log their eating and weight more frequently tend to lose more weight.
The Noom app colour-codes foods as green, yellow, or orange (previously red) based on their nutrient count and calorie density. Green foods, such as fresh produce, whole grains, and foods with high water content, are nutrient-dense and should make up the bulk of the diet. Yellow foods, including lean proteins, low-fat dairy, and some vegetarian-friendly protein sources, have fewer nutrients and more calories. These should be consumed in moderate amounts. Orange foods, like pizza, fried foods, candy, alcohol, and healthy fats, are the highest in calories and lowest in nutrients. Orange foods should be eaten less often and in smaller portions.
The Noom app also encourages users to log their exercise and weight. By tracking exercise, the app can provide advice on suitable workouts. Logging weight helps users monitor their progress and stay motivated. Noom's approach focuses on eating fruits and vegetables while limiting processed foods, which can lead to various health benefits, including a lower risk of cardiovascular disease and diabetes.
While the recommended tracking can be time-consuming and cumbersome for some, it provides an eye-opening experience for many users. It helps them understand proper portion sizes and make better food choices to stay within their calorie range. Overall, the logging features of the Noom app are designed to support users in their weight loss journey and promote long-term behavioural changes for a healthier lifestyle.
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Noom's psychology-based approach
Noom is a psychology-based approach that helps users lose weight by changing their eating habits. It is designed to help users understand why they eat what they eat and how to create new, more sustainable eating habits. Noom does not cut out any food groups or put a limit on calories for green foods, which are nutrient-dense foods such as fresh produce. Instead, it encourages users to eat more of these green foods and less of the yellow and orange foods.
The Noom app provides a simple colour-coded system, with foods tagged as green, yellow, or orange. Green foods are nutrient-dense and should make up the bulk of the diet, while yellow foods, which include proteins and starches, should be eaten in moderation. Orange foods are the highest in calories and lowest in nutrients and should be consumed less often and in smaller portions. The app also encourages users to log their food intake, exercise, and weight, which has been shown to increase weight loss.
Noom's approach focuses on eating fruits and vegetables and limiting processed foods, which can lead to various health benefits, including a lower risk of cardiovascular disease and diabetes. The app also provides daily support and guidance from coaches, who are like behaviour-change specialists. These coaches provide advice and recipes to help users stay on track with their diet.
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Noom's health coaches
The Noom app provides a recommended calorie range, and the coaches help you stay within it. They do this by helping you to understand why you eat what you eat and how to create new, more sustainable eating habits. They also help you to set realistic weight-loss goals. The Noom approach focuses on eating fruits and vegetables and limiting processed foods, and the coaches are there to support you in making these changes.
The app encourages you to log your food intake, exercise, and weight, and the more frequently you do this, the more successful you are likely to be. The coaches are there to help you with this, and to provide support and accountability. The app also has an in-built reward system to help keep you motivated.
The Noom diet separates foods by colour—green, yellow, and red—to help users decide what they should and shouldn't eat to be healthy. Green foods are nutrient-dense and should make up the bulk of your diet. Yellow foods are moderate in nutrients and calories and should be eaten in moderation. Orange foods are high in calories and low in nutrients and should be eaten less often and in smaller portions. The coaches help you to understand this system and how to incorporate it into your daily life.
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Noom's costs
Noom is a mobile app that you can download on your smartphone or tablet. It is a psychology-based weight loss program that uses behavioural psychology to help change unhealthy habits. Noom does not use restrictive diets and no food is forbidden. It teaches users how to shift their perspectives about weight and understand the importance of physical activity and good nutrition.
Noom offers a free 5-minute quiz that collects information about your age, weight, health status, and fitness goals. It also asks for details about your current diet, activity levels, and any habits or behaviours that may affect your health. The app then uses this information to create a custom plan and provide a realistic timeline for reaching your goals.
Noom's weight loss plans are not free, but they cost roughly the same or less than most wellness investments, such as an annual gym membership or a pair of running shoes. The cost of Noom's generic GLP-1 drug plan is $149 for the first month and then $837 for three months, which includes the cost of the medication. Noom also offers enhancements in areas like sleep, movement, healthy aging, metabolism, and stress management at an additional cost. These enhancements vary in price. Noom also offers the option of sharing a paid subscription with a friend or gifting them a two-week complimentary guest pass.
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Frequently asked questions
The Noom diet is a weight loss program that uses a psychology-based approach to change eating habits. It separates foods by colour—green, yellow, and red—to help users decide what they should and shouldn't eat to be healthy. Noom does not ban any foods but recommends eating more green-coded foods, which are nutrient-dense, and fewer red-coded foods, which are calorie-dense.
Noom encourages eating more nutrient-dense foods, which are labelled green on the app. This includes fresh produce like fruits, vegetables, and whole grains. Yellow-coded foods, which include lean proteins and low-fat dairy, should be eaten in moderation. Orange-coded foods, like pizza, fried foods, and candy, should be eaten the least.
The Noom diet works by helping users understand why they eat what they eat and how to create new, more sustainable eating habits. It also provides daily guidance and encouragement from coaches, who are like behaviour-change specialists. Users are also encouraged to log their food intake, exercise, and weight, which has been shown to improve weight loss outcomes.
