Leena Watts
Diet Mountain Dew is a no-calorie version of the original Mountain Dew formula, which was first introduced in 1984 or 1986. The drink has undergone several changes since its launch, including a rebrand from Sugar-Free Mountain Dew to Diet Mountain Dew in 1986, and a formula change in 2006, which PepsiCo dubbed Tuned Up Taste. The 2006 formula swap saw the introduction of a new blend of sweeteners, including sucralose, aspartame, and acesulfame potassium. More recently, Diet Mountain Dew has been replaced by Mountain Dew Zero Sugar in some markets, leading some fans to wonder if the recipe has changed once more.
| Characteristics | Values |
|---|---|
| Introduction | 1984 or 1986 or 1988 |
| Previous Name | Sugar-Free Mountain Dew |
| Formula Change | 2006 |
| New Formula Name | Tuned Up Taste |
| Sweeteners in New Formula | Sucralose, Aspartame, and Acesulfame Potassium |
| Previous Sweetener | Aspartame |
| Additives of Concern | Brominated Vegetable Oil (BVO), Yellow 5, Caffeine, Aspartame, Sodium Benzoate |
| Region-Specific Flavor | Newfoundland, and other eastern provinces |
| Mountain Dew Zero Sugar | Replaced Diet Mountain Dew in 2020 |
| Current Tagline | DIET DEW |
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What You'll Learn
- Diet Mountain Dew's formula was changed in 2006 by PepsiCo, who added a blend of sweeteners
- Diet Mountain Dew was rebranded in 2023, changing its tagline from Low Calorie Dew to Diet Dew
- Diet Mountain Dew contains additives and preservatives such as aspartame, sodium benzoate, and Yellow 5
- Diet Mountain Dew was introduced in 1984/6 and was formerly known as Sugar-Free Mountain Dew
- Diet Mountain Dew has a stronger lime flavour than Mountain Dew and is considered by some to be superior in taste
Diet Mountain Dew's formula was changed in 2006 by PepsiCo, who added a blend of sweeteners
Diet Mountain Dew is a no-calorie version of Mountain Dew, which was introduced in 1986. The drink was originally known as "Sugar-Free Mountain Dew" until it was renamed in 1986. Mountain Dew is a soft drink brand owned by PepsiCo, which acquired the rights to the drink in 1964.
In 2006, Diet Mountain Dew's formula was changed by PepsiCo, which added a blend of sweeteners to create a new and improved formula called "Tuned Up Taste". This blend consists of sucralose, aspartame, and acesulfame potassium, which are all low-calorie sweeteners. The previous formula exclusively used aspartame as a sweetener.
The change in formula was accompanied by a promotional campaign by PepsiCo. However, some consumers noticed a difference in taste and expressed disappointment or concern. Some noted that the drink tasted sweeter, while others observed a strange taste and smell.
The formula change in 2006 was not the first or last time that Diet Mountain Dew underwent adjustments. The drink has had various reformulations over the years, with changes in ingredients, packaging, and branding. PepsiCo has employed different strategies, such as frequent logo changes and introducing new flavours, to keep the product appealing to consumers.
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Diet Mountain Dew was rebranded in 2023, changing its tagline from Low Calorie Dew to Diet Dew
Diet Mountain Dew has undergone several changes since its introduction in 1984 (or 1986, according to another source). Initially branded as "Sugar-Free Mountain Dew," the drink was renamed Diet Mountain Dew in 1984 or 1986.
In 2006, Diet Mountain Dew underwent a formula change, with PepsiCo creating a new blend of sweeteners called "Tuned Up Taste." This new formula used a combination of sucralose, aspartame, and acesulfame potassium, replacing the previous formulation, which was sweetened exclusively with aspartame.
In 2012, Diet Mountain Dew was reintroduced in the United Arab Emirates as "Dew Does Diet" and was also launched in other countries under different names, such as "All Dew, No Sugar" in the Netherlands, Sweden, and Norway. In 2017, the Diet Mountain Dew "Citrus Charge" variant was rebranded, dropping the "Citrus Charge" label and adopting the same packaging as its American counterpart.
In 2023, Diet Mountain Dew underwent another significant change, this time in its tagline. The previous tagline, "Low Calorie Dew," was replaced with the new and simplified version, "Diet Dew." This rebranding kept the focus on the drink's low-calorie attribute while aligning with the product's current name.
The decision to rebrand Diet Mountain Dew in 2023 may have been influenced by the brand's desire to stay relevant and engaging to its consumers. By changing the tagline to "Diet Dew," the brand emphasized the diet aspect of the drink, highlighting its low-calorie feature while maintaining the recognition of the Mountain Dew name. This shift could have been a strategic move to appeal to health-conscious consumers or those looking for a low-calorie beverage option.
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Diet Mountain Dew contains additives and preservatives such as aspartame, sodium benzoate, and Yellow 5
Diet Mountain Dew is a no-calorie drink that was introduced in 1984 or 1986. It was previously known as "Sugar-Free Mountain Dew" until it was renamed in 1986. In 2006, Diet Mountain Dew underwent a formula change by PepsiCo, introducing a blend of sucralose, aspartame, and acesulfame potassium as sweeteners.
Sodium benzoate, another additive in Diet Mountain Dew, is also associated with health concerns. It has been linked to negative effects such as hyperactivity, dizziness, insomnia, DNA damage, and neurologic diseases like Parkinson's. EDTA, which is formed from sodium benzoate and other chemicals, can cause depletion of important metals and vitamins, hypotension, headaches, migraines, abdominal discomfort, and lowered blood sugar levels. Long-term consumption may also lead to toxicity and kidney damage.
Yellow 5, an additive in Diet Mountain Dew, is generally considered to be of lower concern. However, it is important to note that Diet Mountain Dew also contains genetically engineered or derived ingredients, including potassium citrate, citric acid, and sodium citrates. While the health risks of GE food are still unknown, there are valid reasons for consumers to avoid these ingredients.
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Diet Mountain Dew was introduced in 1984/6 and was formerly known as Sugar-Free Mountain Dew
Diet Mountain Dew is a no-calorie drink that was introduced in 1984 or 1986 and was formerly known as Sugar-Free Mountain Dew. The drink was rebranded and renamed in 1986. In 2006, Diet Mountain Dew was reformulated with a new blend of sweeteners, which PepsiCo marketed as a Tuned Up Taste. This new formula used a blend of sucralose, aspartame, and acesulfame potassium as sweeteners, whereas the previous formula was sweetened exclusively with aspartame.
In 2012, Diet Mountain Dew was reintroduced in the United States as Diet Mountain Dew Citrus Charge to match the Citrus Charge branding of the original Mountain Dew. This was in response to a change in laws that allowed Mountain Dew to add caffeine to the drink, as was already done in other countries. In 2017, the Citrus Charge label was dropped, and the drink became known simply as Diet Mountain Dew in English-speaking countries and Mountain Dew Diète in French-speaking countries.
In January 2020, Mountain Dew Zero Sugar was released in the United States, leading to speculation that it would replace Diet Mountain Dew as the brand's low-sugar drink. However, a PepsiCo employee confirmed that there were no plans for Zero Sugar to replace Diet Mountain Dew, and both drinks would remain available.
Diet Mountain Dew has been introduced in various countries around the world under different names and branding. It was introduced in the United Arab Emirates in 2012 as Diet Mountain Dew - Dew Does Diet, but it is likely no longer produced there. It was introduced in the Netherlands, Sweden, and Norway under the name All Dew, No Sugar, and in New Zealand as Mountain Dew No Sugar. In 2018, it was released in France as Mountain Dew Sans Sucres, and in Australia as Mountain Dew Energised No Sugar. In Malaysia, it is sold as All Dew - No Calorie.
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Diet Mountain Dew has a stronger lime flavour than Mountain Dew and is considered by some to be superior in taste
Diet Mountain Dew is a no-calorie drink that was introduced in 1984 (or 1986, according to another source). It was formerly known as "Sugar-Free Mountain Dew" until 1986, when it was renamed to its current name. In 2006, Diet Mountain Dew was reformulated with a new Tuned Up Taste, which uses a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. The previous formulation used only aspartame as a sweetener.
Some people consider Diet Mountain Dew to have a stronger lime flavour than regular Mountain Dew, and some believe it to be superior in taste. One source mentions that Diet Mountain Dew has a "delicious flavour [that] lingers on the palate a little longer" compared to Mountain Dew Zero, which "tastes a little crisper and shorter on the palate – more like diet 7-Up."
In 2020, Mountain Dew Zero Sugar was released in the United States. It is a separate drink from Diet Mountain Dew, although both are zero-calorie beverages that use the "Tuned Up Taste" blend of artificial sweeteners. Despite the release of Mountain Dew Zero Sugar, Diet Mountain Dew remains popular, with some fans expressing concern over potential changes to its recipe.
Mountain Dew has undergone several changes to its logo and packaging over the years, with new logos introduced in 1996, 1998, 2005, and 2008. In 2010, Mountain Dew also released three new candidate flavours: Distortion (a Key lime flavour), Typhoon (a tropical punch flavour), and White Out (a smooth citrus flavour). White Out was announced as the winner and was released for sale in October 2010.
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Frequently asked questions
Diet Mountain Dew was introduced in 1984 or 1986 and was formerly known as "Sugar-Free Mountain Dew" until 1986. In 2006, PepsiCo changed the formula with a new Tuned Up Taste, using a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. The previous formulation was sweetened exclusively with aspartame.
Mountain Dew Zero has a “cleaner” taste and is shorter on the palate. Diet Mountain Dew has a lingering delicious flavor. Mountain Dew Zero also has 14 more milligrams of caffeine and does not contain orange juice.
The tagline for Diet Mountain Dew until 2023 was "Low Calorie Dew." Since then, it was changed to "Diet Dew."
It is the bottling companies that make the soda, not the brand itself. There may be a noticeable difference in how Diet Mt Dew tastes in different places.
