Dante Carrillo
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants in 2004. The drink was originally exclusive to Taco Bell, but since its launch, the Baja Blast brand has expanded to include new flavors, alcoholic beverages, energy drinks, and merchandise. Diet Baja Blast was released in 2013/2014, but it was replaced by Orange Citrus Kickstart in 2015. In 2018, a zero-sugar variant of Baja Blast was released, and it can be purchased at Target and on Amazon.
| Characteristics | Values |
|---|---|
| Name | Diet Baja Blast, also known as Baja Blast Zero Sugar |
| Manufacturer | PepsiCo |
| Distributor | Taco Bell |
| Availability | Available at Taco Bell restaurants and some retail stores |
| Packaging | Cans and bottles |
| Flavor | Tropical lime |
| Variants | Alcoholic and non-alcoholic versions, as well as energy drinks and gelato |
| Release Date | First released in 2004, with a diet version released in 2013/2014 |
| Discontinuation | Briefly discontinued in 2015 but returned to stores in 2018 |
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What You'll Learn
Diet Baja Blast was replaced by Orange Citrus Kickstart in 2015
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants in 2004. Since its launch, the Baja Blast brand has expanded to include new flavors, alcoholic beverages, energy drinks, and merchandise. Diet Baja Blast was introduced in December 2013/January 2014, along with Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor.
In 2015, Diet Baja Blast was replaced by Orange Citrus Kickstart. That same year, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast. The drink was part of the "DEWcision" campaign in 2016, where it was pitted against Mountain Dew flavor Pitch Black, and fans voted for their favorite. Pitch Black won the vote, and Baja Blast was discontinued from retailers once again.
Following the discontinuation of Pitch Black due to poor sales, Baja Blast returned to store shelves yearly from 2018 onwards. In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. Select locations offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze." The brand has continued to expand, with the drink being added to the Mountain Dew Energy line in 2022 and the release of various themed merchandise.
Today, Baja Blast Zero Sugar is available at Taco Bell, and consumers can also purchase Mountain Dew Baja Blast Zero Sugar in 12-packs from retailers like Amazon and Target.
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Baja Blast Zero Sugar was released in 2018
Mountain Dew Baja Blast is a tropical lime-flavoured soft drink created in 2004 for Taco Bell restaurants. The drink was created in collaboration with Mountain Dew owners, PepsiCo, to increase sales of fountain soda. The flavour was heavily promoted at launch through advertising campaigns. Since its launch, the Baja Blast brand has expanded to include alcoholic beverages, energy drinks, merchandise, and even gelato.
In December 2013/January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavour, as a sister flavour to Baja Blast, along with a diet version of Baja Blast. In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast. However, it was discontinued from retailers the following year due to poor sales.
In 2018, Baja Blast returned to Taco Bell restaurants, this time with zero sugar, replacing an underperforming flavour, Spiked (Lemonade). The new drink was rebranded under the name Baja Blast Zero Sugar. It was released nationwide by March 2019 and saw a retail limited-time release in 2020. The fountain version of Baja Blast Zero Sugar contains aspartame, while the packaged version does not.
Baja Blast Zero Sugar has received positive reviews from consumers, with some stating that they cannot taste the difference between the zero-sugar and regular versions. The drink is available for purchase at retailers such as Amazon and Target.
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Baja Blast Zero Sugar is available at Target
Yes, they do make a zero-sugar version of Baja Blast. Diet Baja Blast was replaced by Orange Citrus Kickstart in 2015, but a zero-sugar variant of Baja Blast was released in Taco Bell restaurants in 2018, and it was rolled out nationwide by March 2019. This version does not contain aspartame, unlike the fountain version.
Baja Blast is the first franchise-exclusive flavor from Mountain Dew, and it has inspired other franchise-exclusive flavors. The freeze version of Baja Blast is the only Mountain Dew freeze available exclusively at Taco Bell restaurants in the US and CA.
While some people may worry about receiving a sugary version of Baja Blast when they order the zero-sugar option, this is unlikely, as restaurants could be sued for providing a sugary drink to a diabetic customer who ordered the zero-sugar option. If you are concerned, you can use test strips or rub some of the drink on the back of your hand and wait a minute; if it's tacky, it's full of sugar, and if it's still smooth, it's diet.
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Baja Blast Zero Sugar is also available on Amazon
Mountain Dew Baja Blast Zero Sugar is available on Amazon in 12-packs of 12 fl oz cans. This zero-calorie version of the popular Baja Blast soda is sweetened with artificial sweeteners and has a faint vanilla taste, according to some reviews. It is also available in a 4-pack of 20 fl oz bottles.
Baja Blast Zero Sugar was first introduced at Taco Bell restaurants in 2018 and was later released in retail stores in 2020. The packaged version does not contain aspartame, unlike the fountain version available at Taco Bell.
Some reviews on Amazon mention that the zero-sugar version tastes similar to the regular Baja Blast, while others note that it has a less sweet taste. One review states that it tastes more like 7-Up than Mountain Dew, with a faint vanilla flavour.
Baja Blast Zero Sugar is a great option for those who want to enjoy the flavour of Baja Blast without the extra sugar and calories. It is also suitable for those who are diabetic or conscious about their sugar intake.
You can purchase Baja Blast Zero Sugar on Amazon and enjoy the fruity, fizzy goodness of Baja Blast from the comfort of your home.
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Baja Blast is a tropical lime-flavoured drink
Mountain Dew Baja Blast is a tropical lime-flavoured drink. Created in collaboration between Taco Bell and Mountain Dew owners PepsiCo, it was first launched in 2004 as an exclusive soft drink for Taco Bell restaurants. The drink's name is derived from the Mexican state of Baja California.
Since its launch, the Baja Blast brand has expanded to include new flavours and products, including alcoholic beverages, energy drinks, gelato, and even themed merchandise. In 2014, ten years after its original launch, Baja Blast was released for the first time in a packaged format for retail sale.
In 2019, to celebrate the drink's 15th birthday, Taco Bell offered a birthday-themed Baja Blast freeze at select locations. The brand has continued to innovate with new flavours, such as Charged Berry, which combines the original flavour with strawberry.
In addition to the original flavour, a zero-sugar variant of Baja Blast was introduced in 2018. Known as Baja Blast Zero Sugar, it is available at Taco Bell locations and select retailers, including Amazon and Target. This variant provides a sugar-free option for health-conscious consumers without compromising on taste.
The Baja Blast has become a cultural icon, featuring in YouTube prank videos and even inspiring a "Dye Hard" shirt demanding its permanent availability in stores. With its unique flavour and wide range of products, the Baja Blast brand has established itself as a beloved and iconic part of the Mountain Dew franchise.
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Frequently asked questions
Yes, Mountain Dew Baja Blast is available in a zero-sugar variant.
Diet Baja Blast is available at Taco Bell restaurants and select retailers, including Amazon and Target.
Diet Baja Blast is available in the original tropical lime flavour, as well as Charged Berry, which is a mix of strawberry and energy drink flavours.
Diet Baja Blast was first released in December 2013/January 2014, alongside Mountain Dew Sangrita Blast.
