Brenda Khan
RC Cola, also known as Royal Crown Cola, is a brand of cola-flavoured soft drink that was first introduced in 1905. The company introduced the first diet cola, Diet Rite, in 1958, which was originally marketed towards diabetics. The product was later expanded to mainstream markets as consumers became more interested in healthier beverages. Diet RC Cola is still manufactured and sold today, along with regular RC Cola and Cherry RC Cola. It is available at various retail outlets, including grocery stores, convenience stores, and online retailers.
| Characteristics | Values |
|---|---|
| Is Diet RC Cola still being manufactured? | Yes |
| Who owns the RC Cola brand? | Keurig Dr Pepper in the US and RC Global Beverages, Inc. internationally |
| What are the different forms of RC Cola available? | Regular RC Cola, Diet RC Cola, and Cherry RC Cola |
| Where can you buy Diet RC Cola? | Grocery stores, convenience stores, and online retailers |
| What is the unique selling point of RC Cola? | Its unique flavor profile, which is a combination of the crisp and clean taste of cola with a subtle blend of spices |
| What is the target market for Diet RC Cola? | Health-conscious consumers who are looking for low-calorie and low-sugar beverages |
| How is Diet RC Cola marketed? | As a "zero sugar" beverage, rather than a "diet" beverage, to appeal to modern consumers |
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What You'll Learn
Diet RC Cola is still being manufactured and sold
Yes, Diet RC Cola is still being manufactured and sold today. The drink was first introduced in 1958 as Diet Rite, and was marketed towards diabetics. It was one of the first diet colas, containing zero calories. The product was then expanded to mainstream markets, as more consumers became interested in better-for-you beverages.
The trend and popularity towards diet drinks has continued to grow, with consumers becoming increasingly health-conscious. This has led to a preference for beverages with immune-boosting properties or lower amounts of sugar and calories. RC Cola has recognised this shift and has continued to manufacture and sell Diet RC Cola to cater to this demand.
The drink is available in select markets and stores across the United States, including grocery stores, convenience stores, and online retailers. It is owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc. The company has also diversified its portfolio by offering zero sugar or reduced sugar drinks, such as RC Cola Neo, which uses stevia as a natural sugar substitute.
By continuing to manufacture and sell Diet RC Cola, the company is able to tap into the growing consumer preference for healthier options and remain competitive in the market. This strategy of diversifying their portfolio has allowed RC Cola to maintain its dedicated fan base and stay relevant in an evolving industry.
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It is available in select markets and stores across the US
RC Cola, also known as Royal Crown Cola, is a brand of cola-flavoured soft drink that was first produced in the early 20th century. The brand is currently owned by Keurig Dr Pepper in the US and RC Global Beverages, Inc. internationally.
The diet version of RC Cola was introduced in 1958 as Diet Rite and was originally marketed towards diabetics. It was one of the first diet colas, with the company introducing the first diet cola in 1962.
Today, Diet RC Cola is still manufactured and is available for purchase in select markets and stores across the US. It is a regional brand, and while it can still be found in some areas, distribution is limited. It is available in grocery stores, convenience stores, and online retailers, although stock may vary.
The drink is known for its crisp, refreshing flavour and unique blend of natural and artificial ingredients, including natural flavours, carbonated water, and sweeteners. It is also often considered a good alternative for those looking for a less sweet cola option.
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It was first introduced in 1958 as Diet Rite
Diet RC Cola is still manufactured today. The brand's diet beverage was first introduced in 1958 as Diet Rite, a no-calorie soft drink. It was originally marketed towards diabetics, but it was later introduced to the mainstream market as a healthful beverage. The product was sweetened with cyclamate and saccharin, but after cyclamate was banned in 1969, NutraSweet brand aspartame was used instead. In 1987, the formula was changed again, and saccharin was replaced with the complete elimination of caffeine.
Over time, the company introduced several fruit-flavoured varieties of Diet Rite, including a cherry cola flavour in 2006. In 2005, the name Pure Zero was added to the brand. The soda was discontinued in late 2024, but it is still owned by and distributed by Keurig Dr Pepper in the US and RC Global Beverages, Inc. internationally.
The introduction of Diet Rite was part of a larger trend of diet sodas that began as early as the 1920s, with beverage manufacturers offering consumers drinks with less sugar or fewer calories than traditional sodas. This trend has continued to grow in popularity, especially as consumers have become more health-conscious in recent years. Today, many consumers prefer the term zero sugar to diet and believe that reducing their sugar intake will make them healthier. As a result, bottlers must adapt to remain competitive, and RC Cola has decades of experience guiding bottlers through the portfolio diversification process.
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It is owned by Keurig Dr Pepper in the US and RC Global Beverages internationally
RC Cola, also known as Royal Crown Cola, is a brand of cola-flavoured soft drink that was first produced in the early 20th century. The company that produced it, Chero-Cola, later became the Royal Crown Cola Company, and the drink was then known as RC Cola. The brand is still being produced and sold today, and is available in various forms, including regular, diet, and cherry cola.
RC Cola is owned by different companies in the US and internationally. In the US, it is owned by Keurig Dr Pepper, which was formed in 2018 when Dr Pepper Snapple Group (DPSG) merged with Keurig Green Mountain. DPSG had been formed in 2008 when Cadbury Schweppes spun off its US-based beverage business, which included RC Cola.
Internationally, RC Cola is owned by RC Global Beverages, Inc. This came about after all non-US businesses were sold to Cott Beverages of Canada in 2001, and the company was operated as Royal Crown Cola International.
The RC Cola brand has had a long history of ownership changes and marketing campaigns, dating back to the early 1900s. It has been owned by various companies, including the Chero-Cola Company, the Royal Crown Cola Company, Triarc Companies, Inc., Cadbury Schweppes, DPSG, and now Keurig Dr Pepper in the US, and RC Global Beverages internationally.
The brand has also had many marketing campaigns over the years, including celebrity endorsements, catchy jingles, and collaborations with Jim Henson and Hollywood celebrities. Despite its efforts, RC Cola has struggled to compete with the leading cola brands, such as Coca-Cola and Pepsi, but it still maintains a dedicated fan base.
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It is marketed as a health-focused, zero-sugar drink
RC Cola, also known as Royal Crown Cola, is a brand of cola-flavoured soft drink that was first produced in the early 20th century. The brand is currently owned by Keurig Dr Pepper in the US and RC Global Beverages, Inc. internationally.
RC Cola introduced its first diet beverage in 1958, known as Diet Rite. This product was originally marketed towards diabetics but later expanded to mainstream markets as consumers became more interested in health-focused, low-calorie beverages.
The company continues to market its diet beverage today, emphasising its health benefits rather than positioning it as a weight loss tool. The term "zero sugar" is preferred over "diet" as it feels more health-focused and neutral. RC Cola's website highlights its expertise in guiding bottlers through the portfolio diversification process, encouraging the development of "better-for-you" beverages with reduced or zero sugar.
In a post-pandemic world, consumers are increasingly health-conscious. Beverages that offer immune-boosting properties or reduced sugar and calories are gaining popularity. RC Cola's diet drink, with its zero-calorie and sugar-free formulation, aligns with this trend.
The company has also introduced alternative sweeteners in its products, such as stevia in RC Cola Neo, to provide consumers with options that are both health-conscious and cost-effective in the face of rising sugar prices. By marketing its diet beverage as a health-focused choice, RC Cola appeals to consumers who are reducing their sugar intake to feel healthier and stay aligned with government recommendations.
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Frequently asked questions
Yes, Diet RC Cola is still being manufactured and sold today. It is available in select markets and stores across the United States.
Diet RC Cola can be found at various retail outlets, including grocery stores, convenience stores, and online retailers.
RC Cola is owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc.
Some other variants of RC Cola include regular RC Cola, Cherry RC Cola, and RC Cola Sugar-Free.
