Milly Gaines
Burger King is one of the major fast-food chains that exclusively serve Coca-Cola products. This means that the soft drink options at Burger King are limited to Coca-Cola, Diet Coke, and Coke Zero Sugar. While Burger King does not serve Pepsi, other notable brands like Taco Bell, KFC, and Hooters serve Pepsi products.
| Characteristics | Values |
|---|---|
| Burger King serving Diet Pepsi | No |
| Burger King serving Pepsi | No |
| Burger King serving Coke | Yes |
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What You'll Learn
Burger King serves Coca-Cola products
Burger King is one of the major fast-food chains that serve Coca-Cola products exclusively. This means that Burger King does not serve Diet Pepsi. Other Coca-Cola products that are usually available at Burger King include Diet Coke, Coke Zero Sugar, Sprite, Fanta, and Barq's root beer.
The decision to serve Coke products is a strategic one for fast-food chains. Signing an exclusivity contract with either Coca-Cola or Pepsi awards the restaurant a discount on that company's products. Given the thin profit margins in the restaurant business, these lowered overhead costs are well worth the beverage limitations.
Additionally, it is more practical to source beverages from a single company rather than multiple suppliers. The typical soda fountain also has limited slots, and it would be redundant to stock both Coca-Cola and Pepsi.
While Coke comes out as the winner in terms of the number of major contracts, Pepsi still has notable brands serving its products, such as Taco Bell, KFC, and Hooters.
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Pepsi fountains include Diet Pepsi
Pepsi fountains typically include a range of drinks, including Diet Pepsi. While it is not clear whether Burger King has Pepsi fountains, it is listed as serving Coke products exclusively. This is a common practice for fast-food chains, as sourcing beverages from one supplier is more practical and cost-effective.
Pepsi fountains include a combination of drinks, such as Pepsi, Diet Pepsi, Cherry Pepsi, MTN DEW, Starry (which was previously known as Sierra Mist), Mug Root Beer, Dr. Pepper, Schweppes Ginger Ale, and Tropicana. Dr. Pepper is not owned by PepsiCo, but they do distribute it to restaurants.
The inclusion of Diet Pepsi in Pepsi fountains is significant as it caters to customers who prefer a sugar-free or low-calorie option. Diet Pepsi has a similar taste to regular Pepsi but contains no sugar and fewer calories, making it a popular choice for health-conscious consumers or those managing their sugar intake.
PepsiCo also offers the Pepsi Spire, a touchscreen soda fountain that allows customers to customize their drinks with unique flavor combinations. This machine is comparable to Coke's Freestyle machine, allowing Pepsi to compete with Coke's innovation in the beverage space.
While Burger King may not be a Pepsi-serving restaurant, it is worth noting that the availability of Diet Pepsi in Pepsi fountains highlights PepsiCo's efforts to cater to diverse consumer preferences and provide a range of options beyond their classic Pepsi drink.
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McDonald's also serves Coke
While Burger King may serve Diet Pepsi, McDonald's serves Coke. In fact, McDonald's is known for serving Coke products exclusively. The fast-food chain gets its Coke syrup delivered in stainless steel tanks, which is said to keep the soda fresher. The syrup and water are also pre-chilled before being placed in the soda fountain, and McDonald's uses insulated tubes to deliver the liquid from the fridge to the fountain, ensuring that the Coke is as cold as possible.
The straws at McDonald's are also slightly wider than the average straw, so that "all that Coke taste can hit your tastebuds", according to the company. The filtration system at McDonald's is also top-tier, as they filter the water before adding it to the soda fountain, guaranteeing that the Coke will always taste fresh.
The special treatment that McDonald's gives to its Coke products means that the Coke served there tastes different from Coke served at other restaurants or from a bottle. Some have even claimed that it tastes better than any other Coke. The consistency of the Coke at McDonald's is also notable, as no matter which McDonald's you go to, the Coke will always taste the same.
The attention to detail in the storage and preparation of the Coke at McDonald's has led to some interesting observations about the drink. For example, it is recommended that you always order your Coke with ice, as the syrup-to-water ratio is set to account for melting ice. If you order your Coke without ice, you may end up with a drink that tastes too sweet.
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Subway will switch to PepsiCo in 2025
This shift from Coca-Cola products, which Subway has sold since 2003, is a strategic move by the company to align with guest preferences and enhance their experience. Doug Fry, President of Subway North America, expressed enthusiasm about the partnership, stating that it brings a "delicious suite of beverage and snack choices" and is a "win-win" for everyone involved. The change will also provide value to franchisees, who will receive new beverage equipment and cost-effective solutions.
While this decision may spark mixed reactions from customers, as seen in similar shifts by other fast-food chains, it showcases the ongoing competition between Coke and Pepsi for dominance in the beverage market. The exclusivity contracts offered by Coca-Cola and Pepsi can significantly impact the operations and profitability of restaurant businesses, influencing their choices.
The switch to PepsiCo is not entirely unexpected, as Subway locations in several international markets, including Canada and Germany, have already made the transition. Additionally, Subway has extended its partnership with Frito-Lay, a subsidiary of PepsiCo, ensuring that popular snack options like Lay's chips will continue to be available alongside the new beverage choices.
This move by Subway underscores the dynamic nature of the quick-service restaurant industry, where adapting to consumer preferences and market trends is essential for staying competitive. It remains to be seen how customers will respond to the change, but Subway is confident that the partnership with PepsiCo will contribute to its goal of becoming "America's favorite place to eat, drink, and work."
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Taco Bell serves Pepsi
While Burger King exclusively serves Coke products, such as Coca-Cola, Diet Coke, and Coke Zero Sugar, Taco Bell serves a variety of PepsiCo products. This includes well-known brands like Pepsi, Diet Pepsi, Mountain Dew, and 7up.
Taco Bell also offers Wild Cherry Pepsi, although its availability varies based on location and state. Some locations even provide Dr. Pepper, as well as Diet Dr. Pepper. Notably, in 2004, Pepsi introduced Mountain Dew: Baja Blast, a tropical lime and pineapple-flavored variant exclusively available as a fountain drink at Taco Bell. This was followed by the introduction of Mountain Dew Sangrita Blast in 2014, a dark red, cherry, and pomegranate-flavored Mountain Dew also exclusive to Taco Bell fountain drinks.
The exclusivity contracts signed between fast-food chains and beverage giants like Coca-Cola or Pepsi are strategic decisions that impact the beverage preferences of consumers. These contracts award the restaurant a discount on the particular suite of products offered by the beverage company, which is advantageous given the thin profit margins in the restaurant business.
While Coke and Pepsi compete for market share, both have their loyal fan bases, and consumers often have strong preferences for one over the other. This brand loyalty extends to fast-food chains, as customers may choose to dine at a particular restaurant based on their preferred beverage brand.
In some parts of the world, including Latin America, Coca-Cola beverages are available at select Taco Bell locations instead of Pepsi. This variation in beverage offerings across different regions showcases the dynamic nature of the fast-food industry, adapting to local preferences or contractual agreements.
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Frequently asked questions
No, Burger King does not serve Pepsi products. They serve Coke products, including Diet Coke.
Burger King serves Coca-Cola, Diet Coke, and Coke Zero Sugar. Other products within this suite include Sprite, Fanta, and Minute Maid products.
Pepsi fountains feature a combination of Pepsi, Diet Pepsi, Cherry Pepsi, MTN DEW, Starry, Mug Root Beer, Dr. Pepper, Schweppes Ginger Ale, and Tropicana.
Other fast-food chains that serve Pepsi include Taco Bell, KFC, and Hooters.
