Leena Watts
Mountain Dew, also known as Mtn Dew, is a soft drink brand owned by PepsiCo. The drink was first introduced in 1940 and has since become a popular beverage with a variety of flavours. One of the most well-known variations is Diet Mtn Dew, which was introduced in 1988. Over the years, Mtn Dew has released several flavoured diets, including Code Red, a cherry-flavoured drink, and Star Spangled Splash, a red berry-flavoured drink. In addition to its flavoured diets, Mtn Dew has also released other unique flavours such as Typhoon, a tropical punch flavour, and Distortion, a Key lime flavour. The brand has also collaborated with other companies, such as World of Warcraft, to release limited-edition flavours.
| Characteristics | Values |
|---|---|
| Flavors | Citrus, cherry, wild fruit, Distortion (Key lime), Typhoon (tropical punch), White Out (smooth citrus), Star Spangled Splash (red berry), Code Red (cherry), Diet Code Red, Baja Blast, Zero Sugar, Diet |
| Calories | 0 per 12oz serving |
| Caffeine Content | 51mg per 12 fl oz |
| Brand | PepsiCo |
| Year of Introduction | 1988 |
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What You'll Learn
Diet Mountain Dew was introduced in 1988
Mountain Dew, also known as Mtn Dew, is a soft drink brand owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. It was intended as a mixer, particularly with whiskey. A revised formula was created by Bill Bridgforth in 1958, and the rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961.
In 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company (now PepsiCo), and the distribution expanded across the United States and Canada. Between the 1940s and 1980s, there was only one variety of Mountain Dew, which was citrus-flavoured and caffeinated in most markets.
Since the introduction of Diet Mountain Dew, the brand has experimented with numerous flavours, including several diet versions. In 2009, Dew Labs distributed samples of seven potential flavour variations, from which three new candidate flavours were chosen: Distortion (Key lime flavour), Typhoon (tropical punch flavour), and White Out (smooth citrus flavour). White Out was released in October 2010 after winning the popular vote. In 2010, Mountain Dew also started the "FanDEWmonium" promotion, a competition in which eight diet flavours competed to become permanent, including Diet SuperNova, Diet Voltage, Diet Crave, and Diet Distortion. Diet SuperNova won the competition and was released in January 2012.
Mountain Dew has continued to introduce new flavours, such as Code Red in 2001, Star Spangled Splash in 2024, and various limited-edition flavours. The brand has also expanded into energy drinks and alcohol-infused drinks.
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Mountain Dew has a range of flavours, including citrus and cherry
Mountain Dew, also known as Mtn Dew or Dew, is a soft drink brand owned by PepsiCo. The drink was first introduced in 1940, but it was not until 1964 that Pepsi-Cola acquired the brand and expanded its distribution across the United States and Canada.
Between the 1940s and 1980s, there was only one variety of Mountain Dew, which was citrus-flavoured and caffeinated. Since then, the brand has expanded its range of flavours, including Diet Mountain Dew in 1988, Mountain Dew Red in 1988 (which was quickly discontinued), and Code Red in 2001, a red cherry rendition. Other flavours include Distortion (Key lime flavour), Typhoon (a tropical punch flavour), and White Out (a smooth citrus flavour). Mountain Dew has also released limited-edition flavours, such as the Star-Spangled Splash, a red berry flavour with notes of raspberry and strawberry.
In addition to its soft drink offerings, Mountain Dew has also diversified into other beverage categories. In 2009, the brand introduced Mountain Dew Game Fuel, a citrus cherry flavour promoted in collaboration with the popular video game Halo 3. This flavour was later discontinued but was brought back in 2011, along with a new tropical companion flavour. Mountain Dew has also partnered with the Boston Beer Company to produce a line of alcohol-infused drinks, Hard Mtn Dew, and an energy drink, Mountain Dew Amp, distributed under the Mountain Dew brand.
Citrus Cherry is a particularly popular flavour among Mountain Dew enthusiasts, with some considering it the best flavour of all time. The flavour has been described as bold and refreshing, evoking nostalgia and fond memories of playing video games.
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Mtn Dew has a partnership with SodaStream
Mountain Dew, also known as Mtn Dew, is a soft drink brand owned by PepsiCo. In January 2024, SodaStream, a PepsiCo subsidiary, announced a partnership with Mtn Dew to introduce a new drink mix to its flavour portfolio.
The Mtn Dew drink mix is made exclusively for SodaStream, allowing consumers to make their favourite Mtn Dew flavours at home. The drink mix comes in a 14.9 fl. oz bottle, which can make about 24-12oz servings (9L) of Mtn Dew when prepared according to instructions. Each 12oz serving has 45 calories and 52mg of caffeine.
The partnership between Mtn Dew and SodaStream is a strategic move by PepsiCo to expand its product portfolio and offer consumers more choices. PepsiCo's product portfolio includes a wide range of beverages and convenient foods, such as Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, and Quaker. By partnering with SodaStream, PepsiCo is able to provide consumers with a personalized, sustainable, and unique beverage experience.
The Mtn Dew drink mix was initially offered through SodaStream's Flavor Reservation platform, allowing fans to secure their orders in advance. The drink mix is now available for purchase on the SodaStream website and is shipped nationwide. This partnership between Mtn Dew and SodaStream brings together two well-known brands in the beverage industry, offering consumers a new way to enjoy the bold and iconic flavour of Mtn Dew with the convenience and sustainability of SodaStream's personalized beverage system.
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Mtn Dew has been criticised for its artificial sweeteners
Mountain Dew, also known as Mtn Dew, is a soft drink brand owned by PepsiCo. It was first introduced in 1940, and since then, it has expanded its offerings to include various flavours and types, such as Diet Mountain Dew, which was introduced in 1988.
Mtn Dew has faced criticism for its use of artificial sweeteners, particularly aspartame, acesulfame potassium, and sucralose. These low-calorie sweeteners are designed to provide a sweet taste without the calories or glucose effects of sugar. However, concerns have been raised about their potential impact on health and weight management.
Some research suggests that artificial sweeteners may condition people to crave sweet foods and consume fewer servings of healthy foods. For example, a study conducted on mice by Massachusetts General Hospital indicated that aspartame may promote weight gain by interfering with an enzyme that fights obesity. Additionally, artificial sweeteners have been associated with a bitter aftertaste and an "acrid bite," which some reviewers find unappealing.
The potential health risks of consuming aspartame and other artificial sweeteners have led some consumers to express preference for the original, sugar-containing version of Mtn Dew over the diet version. While the diet version offers a sugar-free and zero-calorie alternative, it has also been criticized for having no redeeming nutritional value.
In response to criticism and consumer concerns, PepsiCo has made changes to its products, including removing the additive brominated vegetable oil from Mountain Dew due to its link to potential health concerns.
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Mtn Dew has a caffeine content of 51mg/12 fl oz
Mountain Dew, also known as Mtn Dew, is a soft drink brand owned by PepsiCo. The original formula, invented in 1940, was citrus-flavoured and caffeinated. Since then, the drink has been reformulated and its branding has been updated several times.
Mtn Dew now offers a wide range of flavours, including original, Code Red, Diet, Distortion (Key lime flavour), Typhoon (tropical punch flavour), and White Out (smooth citrus flavour). Some flavours are limited edition, such as Star Spangled Splash, a red berry-flavoured drink introduced in 2024. Mtn Dew has also released themed flavours, such as the World of Warcraft-themed wild fruit drink.
In addition to its wide range of flavours, Mtn Dew also offers a diet version of its drink, which was introduced in 1988. The diet version contains no calories but still contains caffeine. According to the nutritional information for the SodaStream Diet MTN DEW Drink Mix, Mtn Dew has a caffeine content of 51mg per 12 fl oz serving. This is comparable to the caffeine content of other soft drinks, such as Coca-Cola, which contains 34mg of caffeine per 12 fl oz.
The caffeine content of Mtn Dew is important for consumers to be aware of, especially for those who are sensitive to caffeine or are looking to limit their caffeine intake. Caffeine is a stimulant that can affect people differently, and it's always a good idea to know how much caffeine is in the beverages we consume.
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Frequently asked questions
Yes, MTN Dew makes a range of flavoured diet drinks, including Diet MTN Dew, Diet Code Red, and Diet MTN Dew Zero Sugar.
Diet MTN Dew has a strong artificial sweetener taste, with some reviewers noting a chemical taste. Some citrus notes are also present.
Diet MTN Dew is available in grocery and convenience stores across the US. You can also make it at home with the SodaStream® Diet MTN Dew drink mix.
