Brenda Khan
Squirt is a caffeine-free, grapefruit-flavored soft drink created in 1938 in Phoenix, Arizona. The drink was created by Herb Bishop and was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981. In 1941, a mascot named Lil' Squirt was created for marketing the product. Over the years, Squirt has changed hands several times and is now owned and distributed by Keurig Dr Pepper. The drink has expanded beyond its original grapefruit flavor, with variations such as Diet Squirt, Diet Squirt Plus, and Ruby Red Squirt. While Squirt is not explicitly a Pepsi product, it is listed as one of the other brands on the PepsiCo Partners website, indicating some form of partnership or affiliation between the two companies.
| Characteristics | Values |
|---|---|
| Owner | Keurig Dr Pepper |
| Manufacturer | Dr Pepper Snapple Group |
| Created by | Herb Bishop |
| Created in | 1938 |
| Created in City | Phoenix |
| Created in State | Arizona |
| Flavour | Grapefruit |
| Caffeine | Caffeine-free |
| Calories | Zero calories |
| Sweetener | Aspartame |
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What You'll Learn
Squirt is owned by Keurig Dr Pepper
Squirt is a caffeine-free, grapefruit-flavoured carbonated soft drink created in 1938 in Phoenix, Arizona. It was created by Herb Bishop and was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981. In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product. Squirt became a popular soft drink in many parts of the country, especially in the West and Southwest. In the 1950s, it became commonly used as a cocktail mixer.
In 1978, Squirt was sold to Michigan bottler Beverage America. In 1986, Squirt was acquired by A&W. In October 1993, A&W Beverages was folded into Cadbury Schweppes. In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group, and renamed itself to Cadbury plc.
On 9 July 2018, Keurig acquired the Dr Pepper Snapple Group in an $18.7 billion deal. The combined company was renamed "Keurig Dr Pepper", which now owns and distributes Squirt. Keurig Dr Pepper has maintained the crisp citrus flavour that fans have always loved.
Squirt has expanded its product line over the years, including Diet Squirt Plus in the mid-1980s, which was enriched with vitamin C. In the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets. Berry-flavoured Ruby Red and Diet Ruby Red Squirt have also been introduced.
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Squirt was created in 1938
Squirt, the caffeine-free, grapefruit-flavored, carbonated soft drink, was created in 1938 in Phoenix, Arizona. Herb Bishop invented Squirt as a grapefruit-flavored soda, with the drink containing less than 2% grapefruit juice. It was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981.
Starting as a local drink, Squirt grew into a national brand. In the 1940s, the company introduced its first mascot, a young boy named "Lil' Squirt", crafted specifically to connect with family audiences. The character became the company's visual ambassador, shaping its visual language and securing the brand's foothold in America's commercial landscape.
In the 1950s, Squirt became a popular soft drink, especially in the West and Southwest, and was also commonly used as a mixer in cocktails. The brand continued to expand, and in the mid-1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed. This was the company's first venture beyond carbonated beverages, as the product was positioned as a healthier alternative.
In 1978, Squirt was sold to Michigan bottler Beverage America, and in 1986, it was acquired by A&W. In October 1993, A&W Beverages was folded into Cadbury Schweppes. In May 2008, Cadbury Schweppes spun off its Americas division into an independent company called the Dr Pepper Snapple Group. The drink is now owned and distributed by Keurig Dr Pepper, and it continues to maintain its distinct, crisp citrus flavor.
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Squirt's ownership history
Squirt has changed hands several times since its creation in 1938. Herb Bishop invented Squirt as a grapefruit-flavoured soda in Phoenix, Arizona, and it was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981. In 1978, Squirt was sold to Michigan bottler Beverage America. In 1986, Squirt was acquired by A&W. In October 1993, A&W Beverages was folded into Cadbury Schweppes.
In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group. In July 2018, Keurig acquired the Dr Pepper Snapple Group in an $18.7 billion deal, and the combined company was renamed Keurig Dr Pepper.
Today, Keurig Dr Pepper owns and distributes Squirt, maintaining the crisp citrus flavour that fans have always loved.
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Squirt's grapefruit flavour
Squirt is a caffeine-free, grapefruit-flavoured soft drink created in 1938 in Phoenix, Arizona. It was invented by Herb Bishop and was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981. In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product. Squirt became a popular soft drink in many parts of the country, especially in the West and Southwest. In the 1950s, it became a common mixer in cocktails.
In 1978, Squirt was sold to Michigan bottler Beverage America, and in 1986, it was acquired by A&W. In October 1993, A&W Beverages was folded into Cadbury Schweppes. In May 2008, Cadbury Schweppes spun off its Americas division into an independent company called the Dr Pepper Snapple Group. The company then renamed itself to Cadbury plc.
In the mid-1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed, and in the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets. Berry-flavoured Ruby Red and Diet Ruby Red Squirt have also been introduced. In 2008, Squirt Citrus Power was introduced.
Today, Keurig Dr Pepper owns and distributes Squirt, maintaining the crisp citrus flavour that fans have always loved. Squirt's staying power stems from its distinct taste—sharper than lemon-lime sodas, mellower than pure grapefruit juice. While it is marketed as a citrus beverage, Squirt contains minimal grapefruit juice—less than 2% of its total composition.
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Squirt's distribution
Squirt is a caffeine-free, grapefruit-flavored soft drink that was created in 1938 in Phoenix, Arizona. It was manufactured in the Beet Sugar Factory in Glendale, Arizona, until 1981. In 1978, Squirt was sold to Michigan bottler Beverage America, and in 1986, it was acquired by A&W. In October 1993, A&W Beverages was folded into Cadbury Schweppes.
In May 2008, Cadbury Schweppes spun off its Americas division into an independent company called the Dr Pepper Snapple Group, which was then acquired by Keurig in 2018. The combined company was renamed "Keurig Dr Pepper".
Over the years, Squirt's distribution channels have evolved as the brand changed hands. Today, Squirt is distributed through various channels, including retail stores, supermarkets, and online platforms. The product is available in different package sizes, such as cans and bottles, and can be found in grocery stores, convenience stores, and supermarkets across the United States, especially in the West and Southwest regions.
In addition to traditional retail channels, Squirt is also distributed through online platforms and e-commerce websites. Consumers can purchase Squirt through online retailers, such as Amazon and Walmart, which offer convenient home delivery options. This allows the product to reach a wider audience and those who may not have access to physical stores.
Furthermore, Squirt has expanded its distribution beyond the beverage industry. For example, Squirt Cycling Products offers a range of bicycle care products that are environmentally conscious and easy to use. These products are distributed through a network of distributors and retailers, ensuring that cyclists worldwide can access them.
The brand has also explored other product extensions, such as Squirt Sorbet, a frozen treat offered in Detroit area supermarkets in the early 1990s, and various flavor innovations, including Ruby Red and Diet Ruby Red Squirt. These line extensions and flavor variations have helped expand Squirt's presence on retail shelves and provided consumers with more options.
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Frequently asked questions
No, Diet Squirt is not a Pepsi product. Diet Squirt is a product of Keurig Dr Pepper, which was formed when Keurig acquired the Dr Pepper Snapple Group in 2018.
Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink created in 1938 in Phoenix, Arizona.
Squirt was created by Herb Bishop in 1938 and manufactured in the Beet Sugar Factory in Glendale, Arizona until 1981. In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product. In 1978, Squirt was sold to Michigan bottler Beverage America. In 1986, Squirt was acquired by A&W. In October 1993, A&W Beverages was folded into Cadbury Schweppes. In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group.
