Dante Carrillo
Noom is a mobile health app that offers a psychology-based approach to weight loss. It focuses on changing users' eating habits and behaviours rather than restricting certain foods. The app uses a colour-coded system to categorise foods based on their nutritional content and calorie density, encouraging users to eat more green foods such as vegetables and whole grains, and less orange foods such as desserts and red meat. Noom also provides access to virtual health coaches and community support, as well as tools for tracking food and exercise. While Noom does not offer a diet pill, its Noom Med program does offer access to weight-loss medications with a prescription from a qualified clinician.
| Characteristics | Values |
|---|---|
| Type | Mobile health app subscription service |
| Focus | Behavioral changes, daily lessons, and food logging |
| Goal | Long-term weight loss |
| Features | Noom Vibe, Noom 360 Body Scan, Noom Success Kit, Noom Mood |
| Food tracking | Color-coded system |
| Pricing | $59 a month, or $129 for a three-month subscription |
| Weight loss medication | Yes, Noom Med |
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What You'll Learn
Noom is a mobile app that focuses on behavioural changes
Noom is a mobile app that helps people lose weight and keep it off. It is not a diet pill. Instead, it focuses on behavioural changes, calling itself a lifestyle rather than a diet.
Noom is a subscription service that offers a psychology-based approach to changing eating habits. It uses a colour-coded system for tracking food, with ""green"" foods being nutrient-dense and low-calorie, ""yellow"" foods being eaten in moderation, and ""orange"" foods being calorie-dense and eaten in smaller amounts. The app also provides tools for tracking weight, food, and exercise, as well as daily lessons and support from coaches.
Noom's approach is based on the idea that examining the reasons behind one's eating habits and making behavioural changes is key to long-term weight loss. The app provides a convenient platform for users to record their meals, exercise, and weight, and receive personalised advice and support.
Noom also offers a medication-assisted weight loss program called Noom Med. This program combines Noom's behavioural change approach with prescription weight-loss medications. Noom Med provides access to medical professionals who can prescribe medications if deemed appropriate for an individual's treatment plan.
Noom is not suitable for everyone. According to their website, the program is not intended for individuals under 18 years old, pregnant women, individuals with eating disorders, or those who are underweight.
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It is not a diet pill, but it does offer weight-loss medication
Noom is a mobile app that focuses on behavioural changes, calling itself a lifestyle rather than a diet. It combines a diet and exercise community, expert support, and psychology to achieve long-term successful weight management. It is not a diet pill, but it does offer weight-loss medication.
Noom's Healthy Weight Program is a comprehensive wellness plan, with food, exercise, and mental health aspects built in. The idea is to change your behaviours so that you not only lose weight but also maintain the weight loss long-term. Noom uses a colour-coded system for tracking food, encouraging users to eat more ""green" foods, which are typically vegetables and whole grains and are the least calorie-dense and most nutrient-dense options. "Yellow" foods, such as lean meats and starches, are to be eaten in moderation, while "orange" foods, like desserts and red meat, are the most calorie-dense and should be consumed less often and in smaller portions.
Noom Med is a program that offers the same proven methods as Noom Weight with additional resources to incorporate medication into one's weight-loss journey. Noom Med provides access to medical professionals who can prescribe weight-loss medications like Ozempic, Wegovy, and Zepbound if it is deemed appropriate for the individual's treatment plan. Noom Med combines weight-loss medication solutions with Noom's psychological support to enable long-term, transformational weight loss.
Noom also offers a Telehealth for Branded Meds plan that can provide access to other weight-loss medications like Contrave or brand-name GLP-1s, if prescribed and clinically appropriate. The Weight-Loss Pill plan can give users direct access to metformin, a generic oral weight-loss medication, starting at $69, if clinically appropriate and prescribed. Noom Med users may also choose to access brand-name medications like Contrave starting at $69 plus the out-of-pocket costs for the medication depending on insurance coverage.
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Noom's psychology-based approach helps change eating habits
Noom is a mobile app that helps people lose weight and keep it off. It focuses on behavioural changes, calling itself a lifestyle rather than a diet. Noom is not a diet pill. Instead, it combines a diet and exercise community, expert support, and psychology to help people achieve long-term successful weight management.
The guidance from Noom's coaches can make it easier to stay on track with your diet. The app will give you advice and recipes, but you will need to do your own shopping and cooking. Noom also offers virtual health coaching all day, community connection, and on-demand workouts.
Noom's psychology-based approach has been proven effective for millions of people around the world for over 15 years. It helps people lose weight and offers a holistic approach to healthy living with all the support needed to maintain it. Noom's weight loss program can also generate more than 2x ROI for users with a 25 BMI score and above.
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The app provides tools to track your progress
Noom is a mobile app designed to help people lose weight and keep it off. It focuses on behavioural changes, calling itself a lifestyle rather than a diet. The app provides a range of tools to track your progress, allowing you to monitor your journey and stay motivated.
One of the key features of the Noom app is its colour-coded system for tracking food. Foods are categorised into "green", "yellow", and "orange" groups based on their nutrient density and calorie content. Green foods, such as vegetables and whole grains, are the most nutrient-dense and lowest-calorie options and are encouraged to be consumed frequently. Yellow foods, including lean meats and starches, are moderate in nutrients and calories and should be eaten in moderation. Orange foods, such as desserts and red meat, are the most calorie-dense and least nutrient-dense, and are meant to be consumed less frequently and in smaller portions. This colour-coded system simplifies healthy eating, helping users make better food choices without obsessing over calories.
The Noom app also provides tools for tracking other aspects of your progress, such as exercise and body composition. The exercise logging tool allows users to record their workouts, tracking the duration and distance of their exercises. Additionally, Noom offers body scanning technology, known as Noom Body Scan, which provides detailed insights into body composition, including body fat percentage, lean mass, and body measurements. This feature helps users visualise their progress beyond just the number on the scale, offering a more comprehensive understanding of their health and fitness journey.
Noom also encourages users to track their daily steps, water intake, and weight fluctuations. It recommends stepping on the scale daily or weekly to help spot trends and monitor progress. The app provides a weight logging tool to record weigh-ins and compare them to the user's goal weight. Additionally, Noom offers personalised recommendations and guidance to support behaviour change and help users achieve their health and weight loss goals.
The app also includes Noom Vibe, a support app with live health coaching, community connection, and on-demand workouts. Users can message their Noom health coach whenever they need advice, guidance, or encouragement. Noom's coaches are behaviour-change specialists, offering personalised support to help users stay on track with their diet and exercise plans.
Overall, Noom provides a comprehensive suite of tools to track progress, offering users a clear understanding of their health journey and providing motivation for long-term success.
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Noom offers 1:1 coaching and support groups
Noom is a mobile health app that helps users lose weight and keep it off by encouraging behavioural changes. It is not a diet pill.
Noom's philosophy is that mindset comes before meals. The app helps users focus on their mindset and examine their eating behaviours, manage their emotions related to food, and practice accountability. It encourages users to make lifestyle changes that can result in sustained weight loss.
Noom's approach is based on psychology and biology, helping users learn the "why" behind their habits and teaching them healthier routines. It combines weight-loss medication solutions with psychological support to make long-term, transformational weight loss possible. Noom's weight-loss pill plan gives users direct access to metformin, a generic oral weight-loss medication, via a subscription plan.
Noom is not suitable for everyone. It cannot be used by those under 18 years old, who are pregnant, have an eating disorder, or are underweight.
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Frequently asked questions
Noom is a mobile app that helps people lose weight and keep it off. It focuses on behavioural changes and calls itself a lifestyle rather than a diet. It combines a diet and exercise community, expert support, and psychology to help users achieve long-term weight management.
Noom uses a psychology-based approach to change users' eating habits. It has a colour-coded system for tracking food, encouraging users to eat more ""green" foods, which are typically vegetables and whole grains, and fewer ""orange" foods, which are higher in calories and nutrient-dense options. Users also log their daily exercise, and Noom provides advice on the best types of exercises to do.
Noom is not a diet pill. However, Noom Med does offer access to weight-loss medications like Contrave or generic oral weight-loss medication like metformin, if it is deemed appropriate for the user's treatment plan.
