Brenda Khan
The Atkins diet commercial features Rob Lowe, an American actor, filmmaker, and entertainment host. He has been the Atkins brand spokesperson since 2018, starring in several of their campaigns, including Atkins Way and Who Knew?. The latter campaign also features comedienne and actress Wanda Sykes, and newcomer John Owen Lowe, who poke fun at Rob's love affair with the brand.
| Characteristics | Values |
|---|---|
| Name of Actor | Rob Lowe |
| Name of Commercial | Candy Drawer |
| Co-Star | Wanda Sykes |
| Spokesperson for Atkins | Since 2018 |
| Spokesperson for DirecTV | Since 2014 |
| Date of Birth | 17 March 1964 |
| Awards | Nominated for Best Supporting Actor in a Series, Miniseries, or Television Film in 1983 |
| Nominated for Primetime Emmy Award | |
| Nominated for two Golden Globe Awards |
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What You'll Learn
- Rob Lowe has been the Atkins brand spokesperson since 2018
- Wanda Sykes joins Rob Lowe in the Atkins commercial
- Atkins' new campaign titled Who Knew unveils surprising facts about the brand
- Atkins Way is a lifestyle, not just a diet, according to Rob Lowe
- Atkins products are available in over 43,000 locations in the US and internationally
Rob Lowe has been the Atkins brand spokesperson since 2018
Rob Lowe has been the brand spokesperson for Atkins since 2018. The American actor, filmmaker, and entertainment host has appeared in numerous commercials for the brand, including the "'Who Knew?' campaign, which aimed to increase brand relevance with younger consumers seeking decadent snacks that are lower in carbs and sugar.
Lowe, who has followed a low-carb lifestyle, was chosen to front a series of multimedia ads, including the "Who Knew?" campaign, which marked the first work from the creative agency Acme Idea Company. The campaign features Lowe alongside comedienne/actress Wanda Sykes and his son, John Owen Lowe, who poke fun at the actor's love affair with the brand.
In the "Candy Drawer" spot, Sykes goes through Lowe's drawer of Atkins candy bars, with Lowe admitting he is mindful of carbs and sugar and emphasising protein and healthy fats. Lowe credits Atkins products for satisfying his cravings while keeping his healthy lifestyle on track.
Lowe has also appeared in commercials for Atkins' "Atkins Way" campaign, which introduces the brand's "Atkins Strong" line of products, including high-protein shakes and meal bars. The campaign also promotes Atkins' gummy bears, chocolate almond butter bars, and strawberry shortcake meal bars.
Lowe's association with the brand has continued into 2024, with the actor still appearing in ads for the weight loss company.
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Wanda Sykes joins Rob Lowe in the Atkins commercial
The Atkins brand, part of the Simply Good Foods Company, launched a new campaign in October 2023, featuring Hollywood veteran Rob Lowe and world-class comedienne Wanda Sykes. The campaign, titled "Who Knew?", unveils surprising truths about the Atkins brand and its products.
The first television spot, "Candy Drawer", features Sykes and Lowe's son, John Owen Lowe, poking fun at the actor's obsession with the low-carb packaged food brand. Rob Lowe has been the Atkins brand spokesperson since 2018 and has adopted the Atkins lifestyle, being mindful of carbs and sugar while emphasising protein and healthy fats.
Wanda Sykes plays the role of a comedic skeptic in the campaign, questioning how Lowe can eat so much candy and remain trim. She pokes fun at Lowe's love affair with Atkins, aiming to increase the brand's relevance with younger consumers seeking delicious, low-carb, and low-sugar snacks.
The campaign was developed by The ACME Idea Company, a strategic and creative agency that has worked with The Simply Good Foods Company and Atkins since 2017. The spot aired on cable television, streaming, and digital channels nationwide, including during Sunday Night Football on CBS Network.
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Atkins' new campaign titled Who Knew? unveils surprising facts about the brand
The Atkins brand has launched a new campaign titled "Who Knew?" that unveils surprising facts about the brand. The campaign features Hollywood veteran and Atkins brand spokesperson, Rob Lowe, comedienne/actress Wanda Sykes, and newcomer John Owen Lowe, Rob's son. The campaign is led by The Acme Idea Company, a strategic and creative agency that has worked with Atkins since 2017.
The first piece of work from the campaign is a commercial titled 'Candy Drawer', which launched in October 2023. The commercial sees Sykes going through Lowe's drawer of Atkins candy bars, poking fun at the actor, who has been the brand's spokesperson since 2018. Lowe has been chosen as the face of Atkins due to his "low-carb lifestyle", which involves being mindful of carbs and sugar while emphasizing protein and healthy fats.
The spot is meant to increase Atkins's brand relevance among younger generations of consumers who are seeking decadent snacks that are lower in carbs and sugar. Linda Zink, chief growth officer at Simply Good Foods, commented:
> "Atkins is a trusted leader in weight management and low-carb innovation. The essence of this campaign is to make the viewer think differently about Atkins and consider our delicious products when they may not have before. The witty dynamic between Rob, Wanda and Johnny will bring a new levels of engagement and relevance to Atkins."
The remaining spots in the 'Who Knew?' campaign will roll out throughout the next year and can be viewed on the Atkins YouTube channel.
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Atkins Way is a lifestyle, not just a diet, according to Rob Lowe
The Atkins Way is more than just a diet, it's a lifestyle, according to its brand spokesperson, Rob Lowe. The American actor, filmmaker, and entertainment host has been the face of the brand since 2018, featuring in numerous commercials for the company's products.
Lowe himself is a believer in the low-carb lifestyle, which fits perfectly with the Atkins brand, and he has been open about how the products have helped him maintain a healthy lifestyle. In a 2023 campaign, titled "Who Knew?", Lowe's passion for the brand is poked fun at by comedienne Wanda Sykes and his son, John Owen Lowe. The campaign aimed to increase brand relevance with younger generations, showcasing how Atkins products can satisfy cravings while keeping health goals in check.
The "Who Knew?" campaign was the first in a series of spots by the Acme Idea Company, a creative agency that has worked with Atkins since 2017. The spots aired on cable television, streaming services, and digital channels across the US, including Amazon Prime and CBS Network. The Candy Drawer commercial, which was the debut spot, featured Sykes going through Lowe's drawer of Atkins candy bars, highlighting the brand's delicious snacks that are lower in carbs and sugar.
In addition to the candy bars, Lowe has also promoted a range of other Atkins products, including protein bars, shakes, and snacks. He has starred in commercials for the Atkins Way: Special Guests campaign, as well as ads for specific products like the Atkins Strong High Protein Shakes, the Coffee House Collection Latte Meal Bars, and the Atkins Endulge Gummy Bears. Through his work with the brand, Lowe has helped to spread the message that the Atkins Way is about enjoying what you eat while feeling your best.
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Atkins products are available in over 43,000 locations in the US and internationally
The Atkins diet has been promoted by American actor, filmmaker, and entertainment host Rob Lowe, who has been the brand's spokesperson since 2018. Lowe has starred in several commercials for the brand, including "Losing Weight: Stay Strong", "Gummy Bears", "Belt" (with Wanda Sykes), "Text" (with Sykes), "Ice Cold Treats" (with Sykes), "Rob's Candy Drawer" (with Sykes), "Protein Cookies", "Chocolate Almond Butter Bar", "Anytime" and "Strawberry Shortcake Meal Bars".
The online store offers a variety of products, including keto-friendly options such as the Keto Cookies & Crème Clusters, which offer a crunchy and creamy texture with fewer net carbs and sugar. The Atkins Endulge Gummy Bears are another popular option, providing a fun and tasty treat without the sugar and net carbs typically found in similar products.
In addition to its online presence, Atkins products can be found in various retail locations across the US and internationally. The brand has an extensive distribution network, ensuring that customers can easily access their favourite Atkins items. Whether you're looking for meal bars, shakes, snacks, or even cookbooks, you're likely to find Atkins products in a store near you.
The wide availability of Atkins products makes it convenient for those following a low-carb lifestyle to maintain their diet while on-the-go. With options like the Atkins Chocolate Almond Butter Bar, customers can indulge in tasty treats that align with their dietary preferences. The brand's commitment to innovation and collaboration has likely contributed to its broad reach, allowing more individuals to access their products and embrace a healthier way of eating.
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Frequently asked questions
The actor in the Atkins diet commercial is Rob Lowe.
Robert Hepler Lowe is an American actor, filmmaker, and entertainment host. He has starred in numerous films and TV shows, including "The Outsiders" (1983), "The Hotel New Hampshire" (1984), "The West Wing" (1999-2003), and "The Lion Guard" (2015).
The Atkins commercial, titled "Candy Drawer," is part of the brand's new campaign, "Who Knew?" It aims to showcase the surprising facts about the brand, such as its delicious snacks that are lower in carbs and sugar. The commercial features Rob Lowe, Wanda Sykes, and John Owen Lowe, who pokes fun at Rob's love affair with Atkins products.
Atkins Nutritionals announced Lowe as their brand spokesperson on January 3, 2018. He was chosen due to his low-carb lifestyle and has been featured in various multimedia ads for the brand.
