
Noom is a digital weight loss program that offers a personalized diet plan and access to an online health coach through its phone app. It is designed to help people reach their weight goals by fostering healthy habits and shedding weight in the long term. The Noom diet is based on psychology and operates with the core belief of balance. It categorizes food into three categories: green, yellow, and red, with green foods being the most nutritious and red foods being the most calorie-dense. Noom does not ban any foods and instead encourages eating more nutrient-dense green foods.
| Characteristics | Values |
|---|---|
| Type of program | Weight loss |
| Target group | People who wish to achieve and maintain a moderate weight |
| Focus | Long-term weight loss via nutritious eating and exercise habits |
| Approach | Psychology-based |
| Food categorization | Green, Yellow, Orange/Red |
| Green foods | Fruits, vegetables, whole grains, tofu, shrimp, non-fat dairy, egg whites, etc. |
| Yellow foods | Lean meats, starches, lean proteins, low-fat dairy, healthy fats, grains, legumes |
| Orange/Red foods | Desserts, red meats, processed meats, nut butters, oils, condiments, sugar, high-fat foods |
| Food exclusion | None |
| Calorie counting | Yes |
| Tracking | Yes, through the Noom app |
| Support | Yes, through a certified health coach |
| Rating | 4.2 stars on Google Play Store, 4.7 stars on Apple App Store |
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What You'll Learn

Noom is a psychology-based program that focuses on behavioural changes
Noom uses a colour-coded system to categorize foods into three groups: green, yellow, and red. Green foods are the best options, with low-calorie density and high nutritional value. Yellow foods are moderately nutritious and should be eaten with caution or less frequently than green foods. They include lean proteins and low-fat dairy. Red foods are the most calorie-dense and should be eaten with the least frequency. However, they are not completely off-limits and can be consumed in moderation.
The Noom program provides users with a personalized diet plan, simple tracking tools, and access to an online health coach. It also offers daily support, allowing users to communicate with a health coach or registered dietitian nutritionist regularly. This frequent support is beneficial for members, especially when combined with an app, as it may promote more significant weight loss. Noom also emphasizes behaviour change, encouraging users to make healthy behaviour changes over time instead of a quick fix or drastic changes.
Noom focuses on understanding why individuals eat the way they do to create new, lasting, and sustainable habits. It is about making different food choices that leave users feeling full and satisfied without feeling hungry or deprived. Noom provides a calorie range for users and suggests adding foods that will keep them satisfied with fewer calories. The program includes 1,150 recipes and mini nutrition guides to ensure users consume their daily essential nutrients.
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It uses a colour-coded system to categorise foods
The Noom diet uses a colour-coded system to categorise foods. It is designed to help users make healthier food choices and develop a better relationship with food. Noom categorises foods into three groups: green, yellow, and red. Green foods are the most nutritious and least calorie-dense, such as fruits, vegetables, and whole grains. These foods are encouraged to be eaten freely as they help you feel full on fewer calories.
Yellow foods, such as lean meats, proteins, starches, and low-fat dairy, are to be eaten in moderation. They are slightly less nutritious and have more calories per serving than green foods. Finally, red foods, also referred to as orange foods, are the most calorie-dense and include desserts, processed meats, nuts, seeds, and high-fat foods. Noom recommends eating these in smaller portions and less frequently.
The colour-coded system is designed to help users make better food choices without feeling restricted or deprived. It encourages a balanced approach to eating, where no food is off-limits. Users are given a calorie range to stay within, and the colour system helps them make choices to stay satisfied and full while consuming fewer calories.
The Noom diet is more than just a diet; it is a lifestyle and behaviour change program. It focuses on the psychology behind eating behaviours to help users understand why they eat what they eat and create sustainable, healthy habits. The colour-coded system is a simple tool to guide users towards healthier choices without the need for strict guidelines or restrictions.
While the colour system is a key feature of the Noom diet, it is important to note that it may not work for everyone. Some critics suggest that colour-labelling foods may lead to obsessive habits or an unhealthy relationship with food. However, Noom emphasises that it is about making gradual changes and understanding one's eating behaviours to foster a healthier, more balanced lifestyle.
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It does not ban any foods
The Noom diet is a psychology-based program that operates with the core belief of balance. It does not ban any foods, instead, it encourages eating more nutrient-dense foods labeled "green" on the app. These include fresh produce like fruits and vegetables, and whole grains. The diet is similar to a traffic light system, with green foods being the best, yellow foods being slightly less nutritious, and red foods being the most calorie-dense. While Noom recommends minimizing the portions or frequency of yellow and red-tagged foods, it does not mean that they are completely off-limits. For example, lean proteins and low-fat dairy, which can be good for health, are tagged yellow on the app. Similarly, red-labeled foods like processed meats, some nut butters, oils, and high-fat foods like pizza and french fries can still be consumed in moderation.
The Noom diet focuses on behavioral changes and calls itself a lifestyle rather than a diet. It relies on a color-coded system for tracking food, which helps users decide what they should and should not eat to be healthy. This system is more of a framework for thinking about how you eat rather than strict guidelines. Noom also provides users with a personalized diet plan, daily support, and access to an online health coach. It offers 1,150 recipes, including vegetarian, vegan, and plant-based options, as well as mini nutrition guides to ensure users consume their daily essential nutrients.
One of the key benefits of the Noom diet is that it does not restrict any specific foods or food groups. This is in contrast to typical diets, which often leave people feeling hungry and deprived, leading to an unsustainable and temporary fix. Noom aims to keep users full and satisfied by focusing on adding healthier, more nutritious foods to their diet, so they don't feel deprived or restricted. This approach helps users create new, lasting, and sustainable habits that support their weight loss goals and overall health.
The Noom diet is designed to be a long-term solution for weight loss and maintaining a moderate weight. It encourages users to understand why they eat what they eat and how to create more sustainable eating habits. By addressing the root causes of eating habits and providing education, Noom empowers users to make better food choices that leave them feeling satisfied and in control. This focus on behavior change is a key aspect of Noom's approach to weight loss and fostering healthy habits.
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It offers a personalised weight loss plan
Noom is a digital weight loss program that offers a personalised weight loss plan through its phone app. It is designed to help people lose weight, get fit, and stay healthy. It is a psychology-based program that focuses on behavioural changes and operates with the core belief of balance.
The Noom app provides users with a personalised diet plan and access to an online health coach. People can also use the app to record their diet and exercise habits and to discuss their weight loss journey on Noom's social platform. The app uses a unique traffic light system to rank foods according to their calorie content. Green foods are the least calorie-dense, while orange foods, such as nuts and seeds, contain more calories. Noom encourages users to eat more green foods, which are the least calorie-dense and most nutrient-dense options. These include fruits, vegetables, and whole grains. Yellow foods, such as lean meats and starches, should be eaten in moderation, while orange foods, such as desserts and red meats, should be eaten in smaller portions less frequently.
Noom does not ban any foods, and it does not give users a calorie limit for green foods. Instead, it recommends eating more nutrient-dense foods and minimising the portions or frequency of yellow and orange-tagged foods. Noom also provides users with 1,150 recipes and mini nutrition guides to ensure they consume their daily essential nutrients. The app also helps users set personal goals and track their progress.
Noom's approach is based on the idea that diets often fail because they cut out specific foods or food groups, leaving people feeling hungry and deprived. Instead, Noom focuses on understanding why people eat the way they do and helping them create new, sustainable habits. It also emphasises behaviour change and provides daily support to promote long-term weight loss and maintenance.
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It provides daily support to members
Noom is a digital weight loss program that provides daily support to its members. It does this by matching users with a certified health coach, who they can contact for support whenever they need it. This is in contrast to other services, where users may only be able to communicate with a health coach once every week or two.
The Noom app also provides a social platform for members to discuss their weight loss journeys and plan for social eating events, such as parties, holidays, or vacations. This can help members to maintain their weight loss and make healthy behaviour changes.
The Noom app provides users with a personalized diet plan and access to an online health coach. People can also use the app to record their diet and exercise habits. The app uses a unique traffic light system to rank foods according to their calorie content. So-called green foods, such as spinach and broccoli, are the least calorie-dense, whereas orange foods, such as nuts and seeds, contain more calories. Noom encourages users to eat more green foods, which are the least calorie-dense and most nutrient-dense options. These include fruits and vegetables, as well as whole grains, tofu, shrimp, and non-fat dairy. Yellow foods, such as lean meats and starches, should be eaten in moderation, while orange foods, which are the most calorie-dense, like desserts and red meats, should be eaten in smaller portions less frequently.
Noom focuses on behavioural changes and psychology, so it calls itself a lifestyle rather than a diet. It is designed to help users understand why they eat what they eat and create new, more sustainable eating habits. Noom does not ban any foods or food groups and does not require users to count calories. Instead, it encourages users to make better choices and stay within their calorie range by learning what foods will keep them feeling satisfied on fewer calories.
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Frequently asked questions
Noom is a digital weight loss program that uses a phone app to match users with a certified health coach. It is designed to help people lose weight, get fit, and stay healthy. Noom focuses on behavioural changes and calls itself a lifestyle rather than a diet.
The Noom diet uses a colour-coded system to categorise food into green, yellow, and red. Green foods are the most nutritious and least calorie-dense, and Noom recommends eating more of these. Yellow foods are less nutritious and should be eaten in moderation. Red foods are the most calorie-dense and should be eaten in smaller portions and less frequently.
Green foods include fruits, vegetables, and whole grains. Examples are apples, oranges, berries, bananas, tomatoes, spinach, broccoli, brown rice, and quinoa. Yellow foods include lean proteins like grilled chicken, salmon, and turkey breast, as well as low-fat dairy, healthy fats like avocado and olives, and grains and legumes. Red foods include processed meats, some nut butters, oils and condiments, sugar, and high-fat foods like pizza and french fries.
Noom offers daily support to its members, helping them to set personal goals and track their diet and exercise habits. It also addresses social eating and allows users to plan for parties, holidays, or vacations. Noom does not ban any foods and focuses on creating sustainable, long-term healthy habits.









































