Jeffrey Salazar
Shark Tank is a popular TV show that has become a target for scammers due to its success. Many products claim to have been endorsed by the show and its stars, but this is not always true. One such example is Royal Keto Gummies, a weight-loss product that was falsely advertised as having been featured on Shark Tank and endorsed by celebrities. Almond Water, a European drink, is an example of a legitimate food and beverage product that has appeared on the show.
| Characteristics | Values |
|---|---|
| Product Name | Royal Keto Gummies |
| Product Type | Weight Loss Product |
| Product Description | A diet drink |
| False Claims | Endorsed by Shark Tank and celebrities |
| Actual Status | Not featured on Shark Tank |
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What You'll Learn
Almond Water
Childhood friends Deborah and David Meniane grew up in Paris, where they would visit David's grandmother, Victoria, every Sunday. There, she would serve them apple cakes with glasses of crisp almond water. When they moved to the US, they brought Victoria's recipe with them and began serving it to their friends, who loved it. In 2011, they decided to bottle the product, and in 2012, they launched their company, Victoria's Kitchen Almond Water, named after David's grandmother.
Victoria's Kitchen Almond Water appeared on season 6, episode 16 of Shark Tank. At the time, the company had growing sales numbers year over year, with over $600,000 in lifetime revenue, and their two flavours of almond water were sold in over 800 stores in dozens of supermarket chains, including Whole Foods and Fresh Market. Deborah and David entered the Tank seeking $200,000 for 20% of their business. They handed out samples, and the Sharks seemed to enjoy the product. However, they walked away without a deal.
Despite not securing an investment, the publicity from appearing on the show brought Victoria's Kitchen closer to its goal of making $100,000 in sales every month. The company was eventually acquired by Hispanica International Inc. in October 2017, with lifetime sales of $1.4 million.
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BeatBox Beverages
Prior to 2014, BeatBox operated out of an 800-square-foot facility in Austin and self-distributed as a winery. However, they soon realised that their retail price was too high and their pack size was too large for most consumers. In 2017, they launched a more affordable single-serve trial size of 500ml boxes in a variety of flavours, which helped the company take off.
BeatBox has experienced significant growth in recent years, with sales reaching $2 million in 2018 and doubling to $4 million in 2019. The company is now worth over $200 million, generating over $100 million in sales in 2023 and is on track to double that revenue in 2024. BeatBox has also expanded its distribution, switching from wine and spirits networks to beer distributors, and its products are now available across 107,000 retail locations in all 50 US states.
The company has also focused on sustainability, removing over 154,000 lbs of plastic waste from oceans in 2021 by partnering with rePurpose Global to fund waste management initiatives in India.
BeatBox's party punch comes in a variety of flavours, including Green Apple, Blue Razzberry, Mango, and Fruit Punch. The drinks can be mixed with other ingredients to create cocktails, such as adding tequila and lime juice to the Mango BeatBox or orange juice and sparkling wine to the Fruit Punch BeatBox.
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Uprising
It is important to note that not all products claiming to be associated with Shark Tank are legitimate. Many merchants use the names and images of the show and the Sharks to sell their products. ABC has a complete list of products that have appeared on Shark Tank on its website, which is updated after each episode. This helps consumers avoid scams and false advertising.
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Pipsnacks
In 2012, PipCorn was featured on Oprah's list of Favorite Things, bringing significant exposure to the company. This caught the attention of Shark Tank, and the company was invited to audition for the show. The Martins initially declined the invitation, feeling that their business was not ready yet. However, they were invited back the following year and accepted the invitation.
On Shark Tank, the Martins asked for $200,000 in exchange for 10% of the PipCorn company to focus on expanding the business and investing in manufacturing equipment. While Shark Kevin O'Leary disagreed with their valuation of the company, Barbara Corcoran, who has invested in many food companies, agreed to a deal.
The exposure from Shark Tank had a significant impact on PipCorn's sales. In the 24 hours after the episode aired, the company received 7,000 orders, compared to the 26 orders they had in the previous three months. In the three months after the airing, sales grew by 450%, surpassing $1 million. By 2016, PipCorn was available in Whole Foods stores nationwide, and the company expanded its flavor options and rebranded. In 2019, PipCorn became PipSnacks, expanding its product line beyond popcorn to include other snack foods made with heirloom corn, such as cheese balls, corn dippers, and crackers.
Today, PipSnacks has a strong presence in the snack industry, offering a variety of products made with heirloom corn and widely available through over 25,000 distribution points. The company regularly introduces new products and flavors and maintains a healthy social media presence, keeping customers engaged and informed about the latest developments.
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Scams
Scammers have been taking advantage of Shark Tank's popularity by promoting weight-loss products with fake endorsements from the show's stars. These scams often involve keto diet pills or drinks that supposedly help with weight loss, energy, and focus. However, it is important to note that none of the Shark Tank investors have ever endorsed a weight-loss supplement, and keto-related products have rarely appeared on the show.
- Fake celebrity endorsements: Scammers use images of Shark Tank judges like Mark Cuban or Lori Greiner to falsely imply their support. They may also claim that the Sharks invested in their product.
- Bait-and-switch branding: Ads may initially mention a "shark tank drink" and then switch to naming their product.
- Pushy sales tactics: Scammers create a sense of urgency by telling customers they must buy quickly to get the Shark Tank deal.
- Lack of transparency: Scam companies often hide information about themselves, their location, and ingredient details.
- Deceptive advertising: Ads for these scams may use manipulated photos and videos to make them seem legitimate.
To protect yourself from these scams:
- Research the product: Look for reviews and search for the product with terms like "scam", "complaint", or "problems" to see what others are saying.
- Check the URL: Look out for misplaced or transposed letters in URLs, which can indicate a scam site.
- Consult a healthcare professional: Discuss any dietary supplements or weight-loss plans with your doctor before purchasing.
- Verify endorsements: Approach celebrity endorsements with caution and verify them through official sources.
- Check the official Shark Tank website: Visit ABC's website to see a list of all the real products that have been featured on Shark Tank. If it's not listed, it didn't appear on the show.
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