Leena Watts
The Noom diet is a psychology-based program that operates with the core belief of balance. It is a health and wellness app targeted at millennials seeking a healthier life through a mixture of weight loss and the development of better lifestyle habits. The Noom diet is comprised of evidence-based information, trained cognitive behaviour coaches, simple tracking tools, and a user-friendly interface. It is based on changing dietary behaviours rather than pushing quick fad diets for unsustainable results. The main difference between Noom and many other popular calorie-tracking or weight-loss apps is that Noom has been developed by behavioural psychologists set on helping individuals get healthy by toppling the mental and emotional barriers that many have towards healthy eating.
| Characteristics | Values |
|---|---|
| Main Goal | Weight loss and development of better lifestyle habits |
| Main Focus | Calories and mental aspect of weight loss |
| Food Categories | Green, Yellow, Orange/Red |
| Food Logging | Yes |
| Exercise Tracking | Yes |
| Virtual Coaching | Yes |
| Education | Yes |
| Target Audience | Millennials |
| Subscription | Yes |
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What You'll Learn
- Noom is a psychology-based program that operates with the core belief of balance
- The diet separates food into three categories: green, yellow, and red
- Noom encourages low-calorie dense foods, such as fresh vegetables and lean proteins
- The diet is similar to a traffic light, so the green foods are good
- Noom is a health and wellness app targeted at millennials seeking a healthier life
Noom is a psychology-based program that operates with the core belief of balance
Noom focuses on behaviour changes, so it calls itself a lifestyle rather than a diet. It is about understanding why people eat the way they do, so they can create new, lasting, sustainable habits. It is also about learning how to make different food choices that leave people feeling full and satisfied, while helping them feel in control. Noom is different from most diets because it does not cut out specific foods or food groups, like bread or carbohydrates. Instead, it gives users a calorie range and guidance on how to make better choices over time, based on the latest research in psychology and behavioural science.
Noom uses a colour-coded system for tracking food. It encourages users to eat more "green" foods, which are the least calorie-dense and most nutrient-dense options, such as vegetables and whole grains. "Yellow" foods are those that Noom encourages in moderation, such as lean meats and starches. "Orange" foods are the most calorie-dense, like desserts and red meats, and Noom encourages users to eat these in smaller portions less frequently. Noom also offers additional services for extra costs, like customised workout and meal plans.
Noom provides daily support and guidance to its members, which is a benefit when compared to other weight loss programs. It also addresses social eating and allows users to plan for parties, holidays, or vacations. It promotes long-term behavioural changes instead of a quick fix approach or drastic changes in food choices. However, one potential downside to Noom is that the recommended tracking can be time-consuming, cumbersome, and stressful for some people.
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The diet separates food into three categories: green, yellow, and red
The Noom diet is a psychology-based program that operates with the core belief of balance. It separates food into three categories: green, yellow, and red. These categories are designed to help make counting calories a bit more intuitive. The green foods are the best, yellow foods are slightly less nutritious, and red foods are the most calorie-dense. Ideally, your diet is made up of mostly green foods, some yellow foods, and a limited amount of red foods.
The Noom diet is promoted as building self-awareness, accountability, and habits that can lead to healthy weight loss and maintenance. It is one of the best diets of 2025 according to US News & World Report. The diet is based on a traffic light system, with green foods being good to eat often, yellow eaten less frequently, and red being foods to limit. The app makes it clear which foods to eat and which to avoid. The Noom app personalizes feedback based on your food log.
The diet encourages low-calorie-dense foods, such as fresh vegetables and lean proteins. Using your age, gender, and individual weight loss goal, Noom calculates your suggested daily calorie range. Your primary goal is to log every meal and snack, as well as your daily weight and exercise, via the Noom app. The app automatically tallies the calories you've consumed and informs you of your remaining daily allotment.
The Noom diet is different from other popular calorie-tracking or weight-loss apps as it has been developed by behavioral psychologists set on helping individuals get healthy by addressing the mental and emotional barriers that many have towards healthy eating. Noom shifts the focus away from pure weight loss and extreme food elimination diets, instead encouraging users to direct their attention to making realistic, sustainable lifestyle changes.
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Noom encourages low-calorie dense foods, such as fresh vegetables and lean proteins
Noom is a mobile app designed to help people lose weight and develop healthier eating habits. It focuses on behaviour changes and encourages users to eat more low-calorie, nutrient-dense foods, such as fresh vegetables, fruits, and whole grains. These foods are labelled ""green"" in the app's colour-coded system, with ""yellow"" and ""orange"" foods being those that should be consumed in moderation or infrequently.
The Noom app provides a personalised experience by using an algorithm to estimate daily calorie needs based on factors like age, sex, height, weight, and lifestyle. It also offers support from a health coach and addresses social eating, helping users plan for special occasions and maintain their healthy habits.
One of the key features of Noom is its colour-coded food classification system, which categorises foods based on their calorie density and nutritional value. ""Green"" foods are the least calorie-dense and most nutrient-dense options, such as fresh vegetables and whole grains. These are the foods that Noom encourages users to eat more of.
""Yellow"" foods, which include lean proteins and starches, are those that Noom suggests should be consumed in moderation. While these foods can be part of a healthy diet, they have a higher calorie density than ""green"" foods. Lean proteins, for example, are tagged "yellow" on the app, indicating that they should be consumed in moderation.
""Orange"" foods are the most calorie-dense options, such as desserts, red meats, and fried foods. Noom encourages users to consume these foods in smaller portions and less frequently. By encouraging the consumption of low-calorie dense foods like fresh vegetables and lean proteins, Noom helps users make healthier choices and develop a more balanced diet.
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The diet is similar to a traffic light, so the green foods are good
The Noom diet is a psychology-based program that operates with the core belief of balance. It is promoted as building self-awareness, accountability, and habits that can lead to healthy weight loss and maintenance. The diet is similar to a traffic light system, with foods grouped into three colour-coded categories: green, yellow, and orange (or red). The green foods are the best, or "good", followed by yellow foods, which are slightly less nutritious, and orange/red foods, which are the most calorie-dense and should be limited.
The Noom app uses this colour-coding system to make it clear which foods to eat and which to avoid. The green category includes low-calorie-density foods that will help you feel full, such as fruits and vegetables, whole-grain bread, rolled oats, tofu, quinoa, shrimp, salsa, unsweetened milk alternatives, white fish, non-fat Greek yoghurt, and egg whites. These foods are encouraged and can be eaten in larger portions.
Yellow foods have more calories or fewer healthy nutrients per serving than green foods. They can still be incorporated into your diet but less frequently and in smaller portions. Examples of yellow foods include lean meats and starches like turkey breast, grilled chicken, tuna, salmon, and lean beef, as well as vegetarian and vegan-friendly protein sources like eggs, black beans, and chickpeas.
Red foods are the most calorie-dense and have the least healthy nutrients. Noom suggests limiting these foods in your diet. The red category includes oils (olive oil, avocado oil, coconut oil) due to their fat content, seeds (chia seeds, flaxseeds, sunflower seeds), nuts, and nut butters. However, Noom does not exclude red foods, and you can still eat desserts, especially when the rest of your meals throughout the day contained mainly green and yellow foods.
The Noom diet is not just about the food you eat but also focuses on the mental aspect of weight loss. It encourages users to review articles about barriers and identifying triggers and provides one-on-one coaching to help individuals overcome mental and behavioural impediments to healthy eating. Noom also combines technology, human coaching, and psychology to help users build healthy habits and make realistic, sustainable lifestyle changes.
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Noom is a health and wellness app targeted at millennials seeking a healthier life
Noom is designed to help users lose weight by focusing on the psychology behind their eating habits and promoting long-term behavioural changes. It is not a quick-fix solution but rather a lifestyle change, encouraging users to eat more nutrient-dense foods and fewer calorie-dense foods. Noom uses a colour-coded system to classify foods: green foods are the least calorie-dense and most nutrient-dense, like vegetables and whole grains; yellow foods are to be eaten in moderation, like lean meats and starches; and orange foods are the most calorie-dense, like desserts and red meats, which should be consumed less frequently and in smaller portions.
The app also encourages regular exercise by setting daily step goals and providing a generic workout guide, as well as social features like Noom Vibe, which lets users compete with friends and earn points for maintaining healthy habits. Noom provides daily support and guidance to its members, which is a benefit over other diet plans that may only offer weekly consultations with a dietitian. The app has received mixed reviews, with some users praising the guidance, support, and motivation it provides, while others have reported issues with the food tracker, app functionality, and the responsiveness of the guides.
Noom has been criticised for setting inappropriate weight targets and using unqualified dietitians. There have also been concerns about the difficulty of cancelling subscriptions and the sharing of sensitive health data with external organisations, including Facebook. However, a 2023 study found that most overweight Noom users experienced lasting weight maintenance for one or even two years, and 78% of users self-reported weight loss while using the app.
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Frequently asked questions
The Noom diet is a psychology-based program that operates with the core belief of balance. It categorises food into three categories: green, yellow, and red. Green foods are the most nutritious and least calorie-dense, while red foods are the most calorie-dense and least nutritious.
The Noom diet uses a colour-coded system to categorise foods based on their calorie content and nutritional makeup. The diet encourages users to eat mostly green foods, some yellow foods, and a limited amount of red foods. It also provides tracking tools and virtual coaching to help users develop healthier lifestyle habits.
The Noom diet offers a strong focus on the mental aspect of weight loss, encouraging users to review articles about barriers and triggers. It also provides personalised feedback and support from coaches to help users make sustainable lifestyle changes.
The Noom diet has received some criticism for its potential to lead to a fractured relationship with food. It may also be time-consuming, as users are required to log every meal and respond to messages from their coach and support group. Additionally, the coaching aspect of the program has been controversial, with some users reporting that it feels impersonal.
The Noom diet may be suitable for individuals seeking a healthier lifestyle through weight loss and the development of better habits. However, it is not recommended for those with a history of disordered eating.
