
The Ideal Protein Diet is a doctor-designed, medically developed, ketogenic weight loss protocol. It is a restrictive and expensive diet plan that is low in calories and carbohydrates and high in protein. The diet is divided into three phases: Weight Loss, Maintenance, and Stabilization. During the Weight Loss phase, dieters consume Ideal Protein branded food items, supplements, and ultra-processed packaged foods, in addition to unlimited raw vegetables from a specified list. They are also required to drink at least 64 ounces of water per day. The Ideal Protein Diet is likely to result in short-term weight loss and may improve health parameters such as blood sugar and lipid levels. However, there is no evidence that it is more effective than less restrictive diets.
Ideal Protein Diet Characteristics and Values
| Characteristics | Values |
|---|---|
| Phases | 3 |
| Phase 1 | Weight Loss |
| Phase 2 | Carbohydrates and fats are slowly reintroduced |
| Phase 3 | Maintenance |
| Duration of Phase 1 | Until you achieve your weight loss goals |
| Duration of Phase 2 | 2 weeks |
| Duration of Phase 3 | 12 months |
| Daily water intake | 64 oz |
| Daily oil intake | 2 tsp |
| Daily salt intake | 1/4 tsp of ideal salt or sea salt |
| Daily protein intake | 20 grams |
| Calories per serving | fewer than 200 |
| Weight loss in the first two weeks | 6-8 pounds |
| Weight loss per week after the first two weeks | 2 pounds |
| Food | Low-fat Greek yogurt, lean chicken breast, eggs, fish, tofu, low-carb noodles, ground turkey, roma tomatoes, jalapeno, cilantro, romaine leaves, IP Dorados, sliced chicken breast, lean ham, etc. |
| Supplements | Multivitamin, potassium, calcium-magnesium, omega-3 |
| Lifestyle | Exercise not recommended during the first 3 weeks |
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What You'll Learn

Phase 1: Weight Loss
Phase 1 of the Ideal Protein Diet is the "Weight Loss" phase. This phase lasts until you have achieved your weight loss goals. The focus of this phase is to reduce your carbohydrate and fat intake while ensuring you are consuming adequate protein. The goal is to lose fat, not muscle.
During this phase, you will be provided with Ideal Protein branded food items and a personalized weight loss program that includes any necessary supplements. You will be required to eat Ideal Protein portions at breakfast, lunch, and snack time. Dinner is the only meal where you can prepare your own dishes. The diet requires at least 64 oz of water per day, 2 tsp of permitted oils, and 1/4 tsp of ideal salt or sea salt. You should also take multivitamins, calcium-magnesium supplements, and omega-3 supplements with dinner.
It is important to note that this diet restricts some foods that can be beneficial for weight loss, such as whole grains, nuts, and avocado. Additionally, it is not suitable for vegans as the packaged foods may contain eggs and dairy products. Vegetarians can follow the diet by consuming eggs, fish, or tofu during their evening meal for their whole protein or by having two Ideal Protein foods for dinner.
The Ideal Protein Diet may lead to significant calorie deficits, which can cause side effects such as fatigue, dizziness, and irritability. Exercise is generally not recommended during the first three weeks of this phase due to the reduced calorie intake. It is important to consult your healthcare professional before starting this or any other diet program.
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Phase 2: Carb and Fat Reintroduction
Phase 2 of the Ideal Protein Diet begins once you have reached your weight loss goal. This phase, also known as the "Stabilization Phase", lasts for about two weeks and focuses on reintroducing carbohydrates and fats into your diet.
During this phase, you will replace one of your Ideal Protein packets with additional protein. The second half of Phase 2 focuses on reintroducing carbohydrates. You will continue to eat the approved and unlimited select vegetables, along with one to two Ideal Protein packets. As you transition through this phase, you will gradually replace Ideal Protein foods with regular foods, empowering you to take control of your diet after completing the program.
In Phase 2, you will also receive a unique "Macro Code" from your weight loss coach. This code is based on the number of macronutrients (carbs, fat, and protein) you need to maintain your body weight. While the exact calculation of the Macro Code is not disclosed by the company, it helps dieters understand the ideal number of servings of protein and fat to consume, as well as the number of net carbs (total carbs minus fiber) to include in their daily meals.
Some examples of the carb and fat options that can be reintroduced during this phase include complex carbs such as whole-grain bread and whole-grain, sugar-free cereal, and fruits like bananas, apples, peaches, cherries, grapefruit, and more. It is important to note that the reintroduction of carbohydrates and fats should be done slowly and under the guidance of your weight loss coach.
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Phase 3: Maintenance
Phase 3 of the Ideal Protein Diet is the Maintenance phase, which is designed to help you maintain your ideal weight in the long term. This phase focuses on continued education and support, with a dedicated coach providing guidance and helping you incorporate your Macro Code to maintain health.
During the Maintenance phase, you will continue to receive education and support from your coach and clinic for the first 12 months. Your coach will guide you in making healthy food choices, introducing new strategies at each visit on nutrition, healthy eating patterns, behaviour change, and environmental factors. The goal is to empower you to make sustainable choices and maintain your weight loss results.
The Ideal Protein Diet is a modified keto diet, and Phase 3 continues to build on the principles established in the previous phases. In Phase 1, the diet limits carbohydrate intake to encourage the body to burn fat for energy. Phase 2 reintroduces complex carbohydrates and essential fats, creating a unique macronutrient code for your body to maintain weight.
Phase 3 allows for more freedom in food choices. While the previous phases are high in protein and low in carbohydrates and fats, Phase 3 may include a wider variety of foods. However, it is important to maintain healthy eating habits and lifestyle choices to sustain muscle mass and weight maintenance.
The Ideal Protein App can be a useful tool during this phase, allowing you to communicate with your coach, journal your meals, and track your progress. The app provides messages and alerts to keep you motivated and helps you stay connected to your coach for ongoing support.
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Supplements and Multivitamins
The Ideal Protein Diet is a medically developed, three-phase weight loss protocol that involves buying commercial foods and
The Ideal Protein Diet recommends taking four supplements: a multivitamin, a Cal-Mag supplement, an Omega-3 Plus supplement, and a Potassium supplement. These supplements ensure that dieters receive the minimum daily amounts of essential nutrients based on Recommended Dietary Allowances (RDA) guidelines.
The multivitamin provides additional calcium in the form of calcium citrate (84 milligrams). This, along with the calcium consumed through four cups of vegetables and eight ounces of protein per day, helps ensure that dieters get the minimum daily amount of calcium.
The Omega-3 Plus supplement is formulated from krill oil and contains two types of omega-3 fatty acids, EPA and DHA, which are critical to proper body functions. These fatty acids help lower blood pressure, reduce triglyceride levels, slow the development of plaque in the arteries, and boost the effectiveness of anti-inflammatory drugs.
The Potassium supplement is also important as it helps replace the estimated 2,000 milligrams of potassium lost by the body daily through urination, perspiration, and defecation. Potassium is essential for nerve transmission, cardiac function, and maintaining proper fluid and mineral balance. The supplement provides 312 milligrams of potassium bicarbonate, while the Multi-Vitamin provides an additional 20 milligrams of potassium citrate.
In addition to these supplements, dieters are encouraged to drink at least 64 ounces of water per day, along with two teaspoons of permitted oils and 1/4 teaspoon of ideal salt or sea salt.
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Lifestyle and Nutrition Coaching
The Ideal Protein Diet is a medically developed, three-phase, modified keto diet that must be undertaken with one-on-one coaching. The diet focuses on reducing carbohydrates and fats while ensuring adequate daily protein intake. The goal is to lose fat, not muscle.
During the weight loss journey, coaches provide support and guidance on healthy food choices, introducing new strategies for nutrition, healthy eating patterns, behavior change, and creating a supportive environment. Coaches help individuals incorporate their Macro Code, which is a unique code based on the number of macronutrients (carbs, fat, and protein) required to maintain their body weight.
In addition to the Macro Code, coaches may recommend a higher protein diet to boost metabolism and aid in weight loss. However, it is important to note that too much protein can have negative effects, such as an increased risk of kidney stones and heart disease. Therefore, coaches work with individuals to find the ideal amount of protein for their body and health goals.
Coaches also provide ongoing support and education during the Maintenance Phase, which lasts for 12 months after the weight loss goal has been achieved. During this phase, individuals are taught how to keep the weight off while enjoying more dietary freedom. The Ideal Protein Diet also encourages individuals to get creative with their food choices and provides tasty recipes to stay on track.
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Frequently asked questions
The Ideal Protein Diet is a doctor-designed, ketogenic weight loss protocol that is divided into three phases: Weight Loss, Maintenance, and Stabilization. It is a restrictive and expensive diet plan that is low in calories and carbs and high in protein.
The Ideal Protein Diet is a very low-carb, high-fat eating pattern that puts your body into ketosis. In ketosis, your body burns fat for fuel instead of carbs. Unlike traditional ketogenic diets, the Ideal Protein Diet also restricts fat intake.
The Ideal Protein Diet is very structured and requires some individual adjustments. You can purchase Ideal Protein meals through authorized clinics or centers. Most meals provide 20 grams of protein and fewer than 200 calories per serving. You can eat unlimited raw vegetables from a specified list with lunch and dinner. In addition to the meals, dieters are told to consume various supplements.
Results may vary, but typical results are up to 6-8 pounds lost during the first two weeks and up to 2 pounds per week thereafter when the Ideal Protein Weight Loss Protocol is followed properly.











































