Jeffrey Salazar
There has been speculation about PepsiCo discontinuing some of its products, including Mountain Dew Voltage and Kickstart Grape. However, there is no indication that Diet Mountain Dew will be discontinued. In fact, a PepsiCo employee confirmed that Diet Mountain Dew will remain available, even with the introduction of Mountain Dew Zero Sugar. Diet Mountain Dew, also known as All Dew, No Sugar, has a loyal customer base and is still being sold in various countries, including the United States, United Kingdom, Finland, Sweden, Norway, and Australia.
| Characteristics | Values |
|---|---|
| Is Diet Mountain Dew being discontinued? | Diet Mountain Dew is not being discontinued. However, Mountain Dew Kickstart Grape will be discontinued in January 2025. |
| Caffeine-free Diet Mountain Dew | Caffeine-free Diet Mountain Dew is available in some regions. |
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What You'll Learn
Diet Mountain Dew is still available in the US
There has been speculation about PepsiCo discontinuing some of its products, including Mountain Dew Voltage and Mountain Dew Kickstart Grape. However, Diet Mountain Dew is still available in the United States. Diet Mountain Dew, also known as "All Dew, No Sugar" in several countries, is a low-calorie variant of the original Mountain Dew drink. It was introduced in the United States in 1984 and continues to be a permanent flavor option.
In 2020, there were rumors that the introduction of Mountain Dew Zero Sugar would lead to the replacement of Diet Mountain Dew. However, a PepsiCo employee confirmed that there were no such plans, and both drinks would remain available. Diet Mountain Dew has a loyal customer base, and its availability in the US market has been assured.
The drink has undergone several changes since its introduction. In the 1990s, a caffeine-free version of Diet Mountain Dew was sold in Canada due to laws preventing the addition of caffeine to non-dark soft drinks. This version was discontinued, but it returned in 2012 as Diet Mountain Dew Citrus Charge, matching the Citrus Charge branding of other countries.
In 2017, the packaging was updated, and the ""Citrus Charge" label was dropped, with the drink simply being referred to as Diet Mountain Dew. Despite some changes and variations over the years, Diet Mountain Dew remains a staple in the US market, offering a low-calorie alternative to the original Mountain Dew.
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Diet Mountain Dew was discontinued in the UK in 1998
Diet Mountain Dew, a low-calorie variant of the original Mountain Dew, was discontinued in the UK in 1998 due to low sales. The drink was first introduced in 1988 and was sold in the UK from 1997 to 1998. During this time, it was known as Diet Dew in the UK.
The discontinuation of Diet Mountain Dew in the UK in 1998 can be viewed in the context of the brand's broader strategy of regularly changing its logo and packaging. PepsiCo, the parent company of Mountain Dew, has employed a strategy of rebranding its core carbonated soft-drink products every few years. This includes introducing new logos for Mountain Dew in 1996, 1998, and 2005.
The year 1998 also marked a shift in PepsiCo's focus, as the company sought to reposition its brand. The company had initially targeted a "younger, outdoorsy" generation when it acquired Mountain Dew in 1964. However, by 1998, PepsiCo was looking to appeal to an older demographic, which may have influenced the decision to discontinue Diet Mountain Dew in the UK.
Following its discontinuation in 1998, Diet Mountain Dew made a comeback in the UK market in 2011. This time, it was branded as "Sugar-Free Mountain Dew - Get Energized" and was sold exclusively in UK newsagents in 440ml cans. The drink underwent another rebranding, and in 2013, it was relaunched nationwide as "Mountain Dew All Dew - No Sugar," aligning with the standard international name for the product.
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Diet Mountain Dew was re-released in the UK in 2011
Diet Mountain Dew, a low-calorie version of the original Mountain Dew formula, was re-released in the UK in 2011. Mountain Dew is a soft drink brand owned by PepsiCo, and Diet Mountain Dew was first introduced in 1984. The drink is sweetened with artificial sweeteners instead of corn syrup or sugar and has only ten calories compared to the 290 calories in the original Mountain Dew.
In the UK, Diet Mountain Dew was initially available from 1997 to 1998. After a gap of several years, it was re-released in 2011 and has been available in the UK ever since. The 2011 re-release was part of a larger campaign by Mountain Dew to bring back old favourites, with the company promoting Pitch Black's return heavily with giveaways and contests.
The re-release of Diet Mountain Dew in the UK in 2011 was not an isolated incident. Mountain Dew has a history of releasing and discontinuing various flavours, often in response to consumer demand. For example, in 2009, Mountain Dew Throwback was released as a limited-run production in response to negative publicity around high-fructose corn syrup. This flavour was subsequently re-released several times before becoming a permanent addition to the Mountain Dew flavour line-up.
Mountain Dew has also engaged in interactive marketing campaigns, such as the DEWmocracy campaign, where consumers were asked to taste-test Diet flavours and vote for their favourites. The winners of these campaigns were then released in stores for a limited time. In 2011, Mountain Dew also briefly re-released Typhoon, a tropical punch flavour, in 2-litre form.
While there have been concerns about the discontinuation of Diet Mountain Dew in certain regions, such as Oman, there is no indication that PepsiCo plans to discontinue the product entirely. In fact, a PepsiCo employee confirmed that there were no plans for Zero Sugar to replace Diet Mountain Dew, and both flavours would remain available.
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Diet Mountain Dew is now sold in the UK as Mountain Dew All Dew - No Sugar
Diet Mountain Dew has been a popular drink for many, but it seems it is undergoing a rebranding in the UK. The drink is now sold as Mountain Dew All Dew - No Sugar, a refreshing, low-calorie drink that retains the bold citrus flavour and carbonation that fans of the original know and love.
This new version is perfect for those who want to cut down on sugar without compromising on taste. It is also suitable for vegans, diabetics, and those on gluten-free, dairy-free, or soy-free diets, making it a more inclusive option. The drink has received positive reviews from customers, who find it to be a refreshing and tasty alternative to the original, with one noting that it brings back memories of holiday trips to Florida.
The new Mountain Dew All Dew - No Sugar is available in 500ml bottles and can be found at retailers such as Amazon and ALDI in the UK. While the name has changed, the core characteristics of the drink remain the same, with its charismatic appeal and intense refreshment. The secret to its popularity lies in what it represents: an authentic, exhilarating, and bold choice for those who choose to live life to the fullest.
Although there is no official statement regarding the discontinuation of Diet Mountain Dew, the emergence of Mountain Dew All Dew - No Sugar suggests a shift in branding and ingredients. This new iteration maintains the essence of the original while catering to health-conscious consumers and those with specific dietary needs.
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Mountain Dew Zero Sugar will not replace Diet Mountain Dew
PepsiCo is discontinuing several of its products in 2025, including some Mountain Dew flavours. However, there is no indication that Diet Mountain Dew will be one of them. In fact, a PepsiCo employee confirmed that Mountain Dew Zero Sugar, which was introduced in 2020, would not replace Diet Mountain Dew. Both drinks will continue to be available to consumers.
Diet Mountain Dew is a low-calorie variant of the original Mountain Dew drink, containing only ten calories compared to the 290 calories in the original. It is sweetened with artificial sweeteners instead of corn syrup or sugar and has the same citrus taste and yellow-green colour. It is marketed as "All Dew, No Sugar" in several countries.
The drink has had a somewhat turbulent history, with its availability varying across different countries and regions. For example, it was sold in Canada during the 1990s but was discontinued, only to be reintroduced in 2012 as Diet Mountain Dew Citrus Charge. It has also been sold in the United Kingdom, Finland, Denmark, the United Arab Emirates, and other countries at various times, with some markets discontinuing the product due to low sales.
Despite the changes in availability, Diet Mountain Dew has a dedicated fan base. Some consumers have expressed frustration over the difficulty in finding the drink in certain regions and the high prices charged by some retailers. Nevertheless, Diet Mountain Dew remains a popular choice for those seeking a low-calorie alternative to the original Mountain Dew.
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Frequently asked questions
Diet Mountain Dew is not being discontinued. However, in 2020, the release of Mountain Dew Zero Sugar sparked speculation that it would replace Diet Mountain Dew. A PepsiCo employee confirmed that there were no plans for Zero Sugar to replace Diet Mountain Dew.
Diet Mountain Dew is a Mountain Dew variant with only ten calories, compared to the 290 calories in the Original. It is sweetened with artificial sweeteners instead of corn syrup or sugar.
Diet Mountain Dew is available in the United States, United Kingdom, Finland, Sweden, Norway, The Netherlands, France, Russia, Romania, Spain, Australia, Finland, and Malaysia.
Diet Mountain Dew is not caffeine-free. However, there is a caffeine-free variant available in some regions of the US.
Yes, Mountain Dew Maui Burst, Mountain Dew Voltage, and Mountain Dew Kickstart Grape are some of the flavors that have been discontinued.
