Milly Gaines
Noom is a weight loss app that uses a psychology-based approach to change your eating habits. It separates foods into three colour-coded categories: green, yellow, and red. Green foods are nutrient-dense and should make up the bulk of your diet, while yellow foods are moderate in nutrients and calories and should be eaten less frequently. Red foods are the most calorie-dense and should be consumed in smaller portions. Noom provides daily educational articles, tips, and activities, and users can access coaches and weekly workshops with higher-tier plans. While Noom is flexible and easy to follow, it may not be suitable for people who cook a variety of cuisines or ingredients that are less common in the United States.
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What You'll Learn
Noom's colour-coded food system
Noom is a weight loss app that uses a colour-coded system to help users decide what they should and shouldn't eat to be healthy. The app does not restrict or eliminate any foods but instead encourages users to eat more green foods, which are low-calorie options, such as vegetables, fruits and whole grains. Users are also encouraged to eat yellow foods, which have more calories and include options like beans, yoghurt and certain meats. Red foods, which are high-calorie options, should be eaten the least and include pizza, chocolate, juice and red meat. The app also provides daily educational articles, tips and activities that users can complete at their own pace.
The Noom colour-coded food system is designed to help create natural portion control. The system is based on the calorie density of foods, with green foods having the lowest calorie density, yellow foods having medium calorie density, and red foods having the highest calorie density. The app automatically classifies foods into these three categories based on their calorie density, with no calculation needed from the user.
The colour-coded system may be slightly altered for each user based on instructions from their coaches and any personal health assessments. While the app encourages users to eat more green and yellow foods, it does not restrict them from eating red foods. Instead, it encourages portion control for these higher-calorie options.
The Noom app also includes other features to help with weight loss, such as tracking steps to motivate users to move around during the day, providing recipes, and offering tips and tricks to help develop healthy habits. The app also provides access to coaches and a community of other Noom users for support.
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Noom's personalised plans
Noom is a weight loss app that uses a psychology-based approach to change your eating habits for the better. It helps you identify what's stopped you from losing weight and makes real changes. Noom's customised plans harness the power of psychology and biology for weight-loss results that last. The app provides daily educational articles, tips, and activities that you can complete at your own pace.
Noom's plans are flexible and easy to follow, and they encourage healthy habits. The app does not restrict or eliminate any foods but instead encourages eating more nutrient-dense foods labelled green on the app. For example, fresh produce, fruits, vegetables, and whole grains count as nutrient-dense green foods. Noom recommends minimising the portions or frequency of yellow-tagged foods (proteins, starches, and lean proteins) and orange-tagged foods (pizza, fried foods, candy, alcohol, and simple carbs). The app also provides a guide to shelf-stable foods to help you stock your pantry as you transition to the Noom diet.
Noom's plans can be customised to fit various dietary needs and medical conditions. However, Noom is not for everyone. You cannot use the service if you are under 18, pregnant, have an eating disorder, or are underweight. Noom also offers additional services for extra costs, like customised workout and meal plans.
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Noom's suitability for people with medical conditions
Noom is a weight-loss program that combines psychology, biology, and prescription medication to help users lose weight and keep it off. It offers a flexible and easy-to-follow approach that encourages healthy habits and provides support. While Noom can be suitable for people with certain medical conditions, it is not for everyone, and there are some important considerations to keep in mind.
Noom's programs can be customized to fit various medical conditions and dietary needs. The company claims that their programs can be tailored to meet the needs of individuals with specific health considerations. However, it is important to note that Noom is not a replacement for recommended medical or mental health treatment. If a user's condition requires specialized management, they may be removed from the service so that their condition can be handled by a licensed medical professional.
Noom is not suitable for individuals under 18 years old, those who are pregnant, individuals with eating disorders, or those who are underweight (BMI below 18.5). Additionally, individuals with certain medical conditions, such as type 2 diabetes or kidney disease, should consult a healthcare professional before starting Noom, as it emphasizes choosing foods with low calorie density. Noom Med, the company's weight loss medication service, also has strict eligibility criteria and may not be suitable for everyone.
Noom's approach to diet and nutrition involves categorizing foods into green, yellow, and red categories, similar to a traffic light system. Green foods are considered the healthiest and can be consumed without a calorie limit. These include foods like salads, mixed grain bowls, and tacos. Yellow foods, such as lean meats, starches, and some vegetarian and vegan-friendly protein sources, are moderate in terms of calories and nutrient density. These foods can be incorporated into the diet but less frequently than green foods. Red foods are likely to be less healthy and should be consumed in smaller quantities or less frequently. Noom also provides a guide to shelf-stable foods and a food database for calorie, portion, and nutrition information.
Noom offers personalized support from health coaches and access to group discussions with other users and moderators. The higher tier plans include access to coaches and weekly workshops. Noom Med provides 1:1 messaging with expert weight loss clinicians and a community of patients going through similar journeys. It is important to note that Noom Coaches are not licensed medical professionals, and their advice should not be interpreted as such. Noom also offers virtual coaching programs, but these coaches also cannot offer advice regarding the diagnosis or treatment of medical or mental health conditions.
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Noom's weight loss medication
Noom is a weight loss app that uses a psychology-based approach to change your eating habits for the better. The app does not restrict or eliminate any foods but instead encourages eating more nutrient-dense foods labelled green on the app. These include fresh produce, fruits, vegetables, and whole grains. Noom recommends minimizing the portions or frequency of yellow-tagged foods (lean proteins and starches) and orange-tagged foods (pizza, fried foods, sweets, candy, alcohol, and full-fat dairy). The app also provides daily educational articles, tips, and activities to help you make healthier choices.
Noom offers a weight-loss medication called Noom GLP-1Rx, which is affordable and effective. It is delivered to your door in 7 days for $149 in the first month. This medication is backed by Noom’s trusted expertise in psychology and science and is proven to achieve 48% more weight loss compared to medication alone. Noom also offers a taper-off guarantee, which provides a free year of Noom’s Healthy Weight program or an equivalent credit towards Noom Med if weight loss cannot be maintained after 12 months of the GLP-1Rx program.
Noom Med, featuring the GLP-1 Companion, is designed to maximize your success with medications while helping you develop sustainable habits. It provides access to some of the best coaches in the industry, on-demand 1:1 support and coaching, unlimited chat with doctors, and personalized action plans. The GLP-1 Muscle Defense program helps you keep the muscle and lose the fat with protein tracking, high-protein recipes, and accessible on-demand workouts.
Noom's customized plans harness the power of psychology and biology for weight-loss results that last. The app helps you learn the "why" behind your habits and teaches you healthier routines. It provides access to brand-name drugs like Ozempic, Wegovy, and Mounjaro, and tools to support healthy habits and track your progress. Noom's Diabetes Prevention Program may also help prevent or control diabetes by helping people lower their weight and BMI.
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$13.99 $14.98
Noom's Diabetes Prevention Program
Noom DPP was the first virtual provider to receive official recognition by the CDC as part of their National Diabetes Prevention Program (National DPP). It is also one of the few digital programs to have earned CDC Full Plus recognition by meeting the CDC's stringent outcomes and retention criteria. The program is a year-long, personalized course that provides a comprehensive, step-by-step approach to preventing the onset of diabetes. It offers 1:1 coaching by specially trained DPP Lifestyle Coaches, certified by the CDC-affiliated Diabetes Training and Technical Assistance Center (DTTAC).
Participants are supported by and can support other members who are on the same journey to prevent diabetes. They can easily monitor their progress and make sustainable lifestyle changes with Noom's tech-enabled experience. The program also includes lessons, coaching, and food tracking tools to help members stay accountable to their weight loss goals. Noom DPP does not use restrictive diets and no food is forbidden. Instead, it separates foods by colour—green, yellow, and red—to help users decide what they should and shouldn't eat to be healthy. Green foods are the healthiest and have no calorie limit, while yellow foods have more calories or fewer healthy nutrients per serving. Red foods are likely to be unhealthy and should be consumed in moderation.
Noom's DPP has been shown to be effective in helping participants lose weight and lower their risk of developing diabetes. A study found that at 6 months, weight loss was greater among the intervention group (-3.69%) and intervention completers (-5.59%) compared to the control group (-0.15%). At 12 months, weight loss was also greater among the intervention group (-2.54%) and the intervention completers (-4.66%) compared to the control group (+0.33%).
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Frequently asked questions
The Noom diet is a weight loss app that uses a psychology-based approach to change your eating habits for the better. It separates foods by colour—green, yellow and red—to help users decide what they should and shouldn't eat to be healthy.
Green foods are nutrient-dense and should make up the bulk of your diet. Yellow foods have fewer nutrients and more calories, so they should be eaten in moderation. Orange foods are the most calorie-dense and should be eaten less often and in smaller portions.
Noom uses an online quiz to create a custom plan and provide a realistic timeline for reaching your goals. The app provides daily educational articles, tips, and activities you can complete at your own pace. It also provides support from a personal health coach.
Noom offers a free 14-day trial, after which the service costs \$59 a month, or \$129 for a three-month subscription. A full 12-month subscription costs \$199.
