Brenda Khan
Sam's Diet Cola is a private label brand of soft drink manufactured by Cott Beverages for Walmart stores. The brand was introduced as Sam's American Choice in 1991 and was named after Sam Walton, the founder of Walmart. Cott Beverages is the largest private-label drink maker, but it is tiny compared to giants like Pepsi and Coke. The company has endured financial turbulence due to price wars and the rising cost of commodities. Despite this, their drinks remain a popular choice for consumers due to their low prices and good taste.
| Characteristics | Values |
|---|---|
| Company | Cott Beverages |
| Parent Company | Cott Corp. |
| Distributor | Walmart |
| Price | $7.48 for a 12 fl oz, 24-pack |
| Price | $1.18 for a 2-liter bottle |
| Calories | 0 |
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What You'll Learn
- Sam's Choice is a private label brand created by Cott Beverages for Walmart
- Cott Corp. is the largest private-label drink maker
- Cott's stock price rebounded to $7 but the company is not out of trouble
- Cott supplies beverages under multiple names, including Sam's Cola and Dr. Thunder
- Sam's Diet Cola is available in 2-liter bottles and 12 fl oz, 24-pack cans
Sam's Choice is a private label brand created by Cott Beverages for Walmart
Cott Beverages is the largest private-label drink maker, supplying beverages to Walmart under multiple names, including Sam's Cola and Dr. Thunder. Despite its size, Cott is relatively small compared to giants like Pepsi and Coke and must compete primarily on price. Cott's beverages are often sold at significantly lower prices than name brands, with a two-liter bottle of Sam's Cola costing around 84 cents.
The company has also diversified its product portfolio beyond soda drinks, with a significant portion of its revenue now coming from non-soda drinks and juices. For example, the purchase of private label juice manufacturer Cliffstar in 2010 contributed to a quarter of the company's revenue.
Cott has also experimented with developing its line of low-price drinks, or "control brands," that stores could sell exclusively. These have included a sports drink called GL-7 and a tea called Orient Emporium. Cott has even tested vitamin-enriched water for dogs in unique flavors like peanut butter.
Sam's Choice products, including Sam's Diet Cola, are available in various sizes, including two-liter bottles, 12oz cans, 8oz cans, 12oz bottles, 16.9oz bottles, and 20oz bottles. The diet cola, in particular, has received positive reviews from consumers, who are impressed by its taste and low price.
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Cott Corp. is the largest private-label drink maker
Sam's Choice is a private-label brand created by Cott Beverages for Walmart stores. Sam's Choice offers a range of grocery items, including a variety of sodas such as Sam's Diet Cola. Cott Beverages, a subsidiary of Cott Corporation, is the largest producer of private-label soft drinks in the United States.
Cott Corporation, founded in 1955 as Cott Beverages Ltd., is a leading producer of retailer-brand carbonated soft drinks. The company was established in Canada and expanded its operations to the United States and the United Kingdom through mergers and acquisitions. Cott has 15 beverage production facilities across these three countries, as well as a research facility in Columbus, Georgia.
Cott's success in the private-label drink market is attributed to its ability to offer beverages at significant discounts compared to name brands. The company supplies beverages to major retailers such as Walmart, Publix, Safeway, and J. Sainsbury PLC. However, Cott's lack of brand-name loyalty and its smaller size compared to giants like Coca-Cola and Pepsi have resulted in price competition and margin pressures.
To stay competitive, Cott has diversified its product portfolio beyond sodas, with a significant portion of its revenue now coming from juices. The acquisition of private label juice manufacturer Cliffstar in 2010 contributed to this diversification. While Cott faces challenges due to its private-label nature and fluctuations in commodity prices, it remains the largest private-label drink maker, known for its magic in putting together sugar and water.
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Cott's stock price rebounded to $7 but the company is not out of trouble
Sam's Choice is a private-label brand created by Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to "Sam's Choice". It offers a range of grocery items, including various types of cola such as Sam's Diet Cola.
Cott Corp., the company behind Sam's Choice, has had its ups and downs in terms of stock price performance. After a period of decline under former CEO John Sheppard, the stock price rebounded to $7. However, the company is not entirely out of trouble. While the departure of Sheppard and the arrival of new CEO Brent Willis, a former Coca-Cola veteran, brought a new strategy and optimism, Willis' tenure was short-lived. Despite his efforts to diversify the company's product line and revamp its corporate culture, Cott endured a string of six unprofitable quarters, and the stock price fell below $2 a share in March 2008, leading to Willis' exit.
The decline in Cott's stock price can be attributed to various factors, including competition from giants like Coca-Cola and PepsiCo, pricing pressures, and the cost of commodities. Additionally, some of Willis' strategies, such as the acquisition of private label juice manufacturer Cliffstar, have been questioned and left the company with significant debt.
However, there are positive signs as well. Cott's current focus on non-soda drinks, such as juices, is bringing in revenue, and the company has room to raise its prices along with its competitors. While the rising costs of raw materials like apple juice concentrate and resin are a challenge, Cott's stock price has rebounded to $7. Nevertheless, the company still faces financial troubles due to its debt and the impact of these rising costs on its margins.
In summary, while Cott's stock price has recovered somewhat, the company continues to navigate financial challenges and competitive pressures in the beverage industry. The success of its non-soda ventures and its ability to adapt to market dynamics will be crucial for its long-term survival and growth.
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Cott supplies beverages under multiple names, including Sam's Cola and Dr. Thunder
Sam's Choice is a private-label brand created by Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991 and was named after Sam Walton, the founder of Walmart. The product range includes Sam's Cola, which is available in various flavours, including diet, cherry, zero sugar, and diet caffeine-free. Cott also supplies beverages under other names, including Dr. Thunder, which is available at Walmart.
Cott is the largest private-label drink maker, but it is tiny compared to giants like Pepsi and Coke. The company has to compete on price, and its margins suffer when the bigger companies engage in price wars. Cott's stock price declined under former CEO John Sheppard, a Coca-Cola executive. In 2006, he was replaced by another Coca-Cola veteran, Brent Willis, who introduced a new strategy for the company.
Willis developed a line of low-price drinks, or "control brands," that stores could sell exclusively. These included a sports drink called GL-7 and a tea called Orient Emporium. Cott also tested vitamin-enriched water for dogs in flavours such as peanut butter. Willis tried to change Cott's corporate culture, hiring 50 top-level managers and consolidating management offices in Tampa. He also opened a new, less expensive headquarters in 2008 with a more modern design, including painted murals and table tennis.
Willis' strategy, however, faced some challenges. Cott's move into teas and juices required agreements with new distributors, and Walmart demanded exclusive distribution agreements with its suppliers. Despite these hurdles, Cott has diversified its product range, and a quarter of its revenue now comes from juices, thanks to the 2010 purchase of private label juice manufacturer Cliffstar.
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Sam's Diet Cola is available in 2-liter bottles and 12 fl oz, 24-pack cans
Sam's Diet Cola is a drink created by Cott Beverages for Walmart stores. It is part of the Sam's Choice private label brand, which was introduced in 1991 as "Sam's American Choice". The brand is named after Sam Walton, the founder of Walmart, and was created as their version of the President's Choice label.
Sam's Diet Cola has received positive reviews, with some customers stating that it tastes just as good as regular cola, despite having zero calories. It has been described as a super low price and a guilt-free drink for those trying to lose weight.
In addition to the diet variety, Sam's Cola is also available in other flavours, including cherry, zero sugar, and diet caffeine-free.
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Frequently asked questions
Sam's Diet Cola is made by Cott Beverages for Walmart stores.
Sam's Diet Cola is available at Walmart.
Sam's Diet Cola is available in 2-liter bottles, 12oz cans, and 12 fl oz cans.
Sam's Diet Cola has received generally positive reviews, with some people saying it tastes just as good as regular cola, despite having zero calories.
Cott makes a range of drinks, including juices, tea, and sports drinks. They also supply beverages under multiple names to Walmart, such as Dr. Thunder.
